Looking Back, Did CDPR's Marketing Team Do A Good Job With Cyberpunk Or Not?

[bogey_j]

their job was too hype the game (and they def did that), but their insane hype brought unrealistic expectations and put massive pressure on the dev team to deliver a nigh-impossible task

thinking about it I can't tell if they really ended up doing a good job or a bad job on one hand, Cyberpunk was a massive success at launch from a sales perspective, but now the game and by extension CDPR are the laughing stock of the industry because of all the failed promises the marketing team made (which will affect post-launch sales numbers)

what do you think?

 

[Gizmo_Duck]

Is this a joke thread?


The brunt of the cricitism for CDPR is because the deliberately lied and withheld how bad last gen, and lower end pc ran. They gave reviewers specific graphic cards and told them not to use their own footage in reviews.

It wasn’t ‘marketing’ it was false advertising.

 

[Bubba T]

The marketing team did a great job. The game just couldn’t match the hype.

 

[MeachTheMonster]

Game was exactly what I thought it would be. I think they did a good job explaining what the game would be and also drawing up some hype for the game.

Their only misstep was allowing too much access to the development process, so when things inevitably changed, people were able to point at stuff and call it “lies”

 

[DPresidential]

L.


O.

L.

 

[Gizmo_Duck]

Game was exactly what I thought it would be. I think they did a good job explaining what the game would be and also drawing up some hype for the game.

Their only misstep was allowing too much access to the development process, so when things inevitably changed, people were able to point at stuff and call it “lies”

Yeah, if more games were shown off two-three years before release people would be shocked at how dramatically they change and the amount of cut content in them. That’s typically why developers aren’t so transparent but CDPR’s mistake was they blew their load to early with the announcement and the hype train began waaaay to early.

 

[duckbutta]

People blaming the marketing team...the marketing team is the reason they made the money they did...

If they had just showed the game for what it was it would be viewed as just some run of the mill FPS....

 

[Pure Water]

Marketing job did what they had to do. The developers and big wigs are the ones who fukked up.

 

[Diondon]

Yeah, the hype went all the way to Mt Olympus
The actual game itself was a unprecedented clusterfukk

 

[Kaydigi]

The marketing outright lied, so hell no.

 

[Zebruh]

Marketing team did a great job.

What was delivered is not the result of the marketing team.

 

[MeachTheMonster]

People blaming the marketing team...the marketing team is the reason they made the money they did...

If they had just showed the game for what it was it would be viewed as just some run of the mill FPS....

No it wouldn’t.

Game isn’t even a FPS as you can pretty much complete it without firing a single bullet.

It’s an RPG. They said that from jump.

People just assumed “GTA in the future” but that’s not what they said it would be at all.

 

[Easy-E]

The marketing outright lied, so hell no.

It's like the rage has died down, now, we gonna act like this wasn't told to be the GOAT video game.