He explains it below
from this interview:
MACH-HOMMY: I GOT WAVES
The love and passion you have for the culture is evident, so I feel like I have to ask an obvious question: if you’re working so hard on this sound and this craft, why would you, in the eyes of some, limit the impact by selling CDs for $300 exclusively through Instagram?
MACH-HOMMY: Cool. That’s a logical question. It’s only natural for you to ask that. It’s only natural for me to tell you that I have to create my own value. In order to create my own value and dictate the terms of my work and my brain children, I have to control the dispensation and the interaction. I have to keep it in a small enough space so I can incubate it. It’s like an egg. I need to make sure I understand everything about this. That’s why I say sound design—it’s real! It’s beyond me saying some shyt and whatever it does it does. I’m watching this shyt grow. It’s like when you have a baby, not even animals in the wild have a baby and just leave them. That’s what you rap nikkas be doing, goofy shyt. You don’t cultivate sound. After all I did—sold out the H.B.O.’s at $300 apiece, made dope money off of CDs with no love, no help, no marketing. None of these people who sharpen their blade on my whetstone, none of them gave no support. Look, bro—I ain’t telling you you got to, but just make sure when you do what you do, you know what you’re doing. I have to keep this shyt under control because that’s what this is all about. I’m going to control my work and I’m going to control how it’s being funneled. I’m going to control all the feedback, it’s going to come to me. I’m going to hit heads with The Dollar Menu. I’m going to cultivate my sound, independent of anything that could get in the way of me constructing this thing and make sure it is whole. You know how they say that too many cooks spoil the soup? It’s like that. That’s why I took this approach. It’s a testament to how much I know what I’m doing. I had so much faith that the thing I was making would reach where I was sending it. A lot of people stopped fukking with me when I put H.B.O. out. ‘You wildin’. That’s not the way it’s done.’ First of all, who the fukk asked you? I’m out here living this life that I’m living and you finna think you’re going to tell me how to do this? You know how long this shyt been in the making? This shyt moves you to the core—some shyt you barely understand what I’m saying half the time because it’s coded—and you’re thinking it’s something to be taken lightly like that? Or you think it’s something that only the fukking creator can handle? It’s not only that you have to have the skills, you have to have the confidence to show your design. Not only what you deliver but the mode of delivery is very important too! Just like any drug. Weed, you roll it up and smoke it. Dope, you shoot it or you mainline it. It’s all different kind of ways to do shyt. Based on who you is, what your background is, what your aim is, where you see this going, do you have a long-term trajectory or is this wham-bam-thank-you-ma’am and you’re trying to sell to the highest bidder as soon as possible because you’re a fukkboy and you ain’t got nothing in you? Who are you? That’s going to dictate how you roll this thing out. I could have been a fukkboy like everybody else but I chose something else. I chose myself.
