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Veteran
Marshawn Lynch Teams With Endeavor and Overtime to Introduce Student Athletes to Industry Careers
Level Up: An Athlete Accelerator Program is a free two-week online course for student athletes interested in working on the business side of entertainment and sports.
June 15, 2022
As the NCAA has often stated in its commercials that run during March Madness, 98 percent of student athletes (more than 450,000 annually) go pro in something other than sports. But having spent so much of their varsity days on the field or in the training room, some graduates haven’t received as much exposure to the business world. Enter Beast Mode.
Retired NFL star Marshawn Lynch has teamed up with Endeavor and digital sports platform Overtime for a free, two-week online course designed to be a boot camp for a career on the business side of sports or entertainment. Although Level Up: An Athlete Accelerator Program is open to anyone interested in such jobs (registration is available at the Endeavor Impact website), it will focus on serving current and former athletes as well as participants from historically excluded backgrounds. As the official nonprofit partner of Level Up, Sports Biz Camps, which serves underrepresented high school and college students, will also automatically receive access to the course.
“I’ve always said there are a whole lot of life lessons learned through the game,” Lynch said in a statement. “My business partner, BSheng (Bryon Sheng,)and I’ve been rocking with the Endeavor summer program the last couple of years. We’ve been kickin’ game about the ins and outs of the industry from our experiences, and we’re looking forward to sharing some more ‘isms’ this summer.”
Level Up will kick off June 20 with a “Sports as a Platform” session led by WME Sports co-heads Josh Pyatt and Karen Brodkin as well as Overtime CEO Dan Porter. Every day at 5 p.m. ET for the next 10 days, participants will hear from such speakers including journalist Cari Champion, Dallas Mavericks CEO Cynthia Marshall, ObsidianWorks co-founder and CEO Chad Easterling on topics including marketing, financial literacy and managing mental and physical health.
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