hublot was making expensive watches when jay was getting chased through his building and cristal been around since like 1900. Thanks for providing another example of jay bragging about nonsense that is bullshyt though
i never said he MADE THE COMPANIES.. what was said was, do you really think reebok needed rick ross.. basically saying do you really believe these companies even need us.. as if they just giving us deals out of the kindness of our heart
companies have a bottom line.. they have a marketing budget.. yea they might be established.. how in the hell would you know to put it in your raps, if the company didn't exist??
my point was reebok.. like many other companies.. use rap and rappers to sell their products to black people. yea you might be doing great in the industry, but you ALWAYS WANT MORE... black money can be spent just as good as white money
so yea we do influence shyt. all these people rocking reebok WERE NOT DOING IT 2 YEARS AGO.. fukk the 90s.. fukk shaq and iverson.. they were not a factor at all in why people were NOT buying reebok shyt... or should i say black people weren't..
so they add rick and swizz... hmmmmm why do that?? why not sign some ball players and put them up front??? nah they went straight to rappers.. next thing you know, its blowing up again and people in the hood and now white kids trying to be hood, are all rocking reebok again...
jay don't invent things... but you can't tell me he don't influence the culture with what things he says and talks about. of course he hops on shyt that's established.. but is it established in our community?? how many nikkas was rocking hublos 3 years ago?? now i see nikkas rocking fake hublos all the time. how many nikkas was drinking ace a few years ago?? how many of y'all was faithfully rocking throwbacks?? did heinekin need to promote through jay-z's album on kingdom come? hell no.. but that ain't stop them from putting up a million to do it
companies use rap whenever they please.. commercials, endorsements, or whatever... they use these rappers who say the most criminal and fukked up shyt alive... and the second some white people talk about "boycott" then suddenly "oh we had no idea he'd say something like that, fire his ass"