This comes amid increasing outrage on social media in China over the depiction of its nationals, even in the domestic industry.
Three Squirrels Inc, a Chinese firm, had recently tendered an apology for the same make-up of slanted eyes on its model Cai Niang Niang. The controversy continued this week, even as the model defended the portrayal, calling the outrage “morbid”.
“Does that mean I should not be a Chinese because I was born with small eyes?” the model asked. “I was born with eyes like that. They are even smaller in real life. Does that mean I should not be a model because I was born with small eyes? I am all for patriotism… but this is kind of morbid.”
Several other foreign players from the west have faced heat from China over their depictions of east Asian physical attributes in their advertisements.
Luxury clothing and beauty brand Christian Dior SE was slammed for “smearing Asian women” in one of its ads last month, after which the photo was discontinued from circulation. Other companies like Dolce & Gabbana, and H&M have also faced anger for their portrayal of Chinese nationals in ads.