Mister Softee is anything but soft when it comes to safeguarding his cherished name.
The New Jersey-based owner of the ubiquitous ice cream trucks is suing a rogue Queens vendor, charging he opened his depot in Long Island City to peddle a knockoff version.
A mix of about two dozen nearly identical Master Softee and Mister Softee trucks are lined up inside and outside Dimitrios Tsirkos’s 11th St. garage.
The fledgling business has soured tempers throughout Mister Softee headquarters in South Jersey and its franchisees across Queens and the Bronx.
Owner Jim Conway cried trademark infringement in a March lawsuit filed in Manhattan Federal Court and demanded Tsirkos drop the Softee con.
