The
voice of God could soon be giving you directions to the grocery store.
Starting on Monday, users of the navigation app Waze will have the option of getting turn-by-turn directions from none other than Morgan Freeman.
The celebrated actor — whose rich, authoritative voice is ubiquitous across the narration of documentaries, feature films and TV commercials as well as Hillary Clinton's campaign— has teamed with the startup to promote his upcoming film
London has Fallen.
Trips directed by Freeman's voice will be sprinkled with dramatic lines from the movie to give each drive you take the urgency of an action thriller. Quotes include: "The time has arrived, President Wazer. The world awaits your commands."; "The American people are counting on you... to drive. Let's go."; and "Accident reported ahead. I'll get a line to emergency command."
Freeman joins the likes of Kevin Hart, Arnold Schwarzenegger, Stephen Colbert and other celebrities who have partnered with the fast-growing app to promote upcoming projects.
As part of the deal, Waze will also be showing ads for the movie, a button to purchase tickets and directions to nearby theaters where it is showing.
