On Monday, MTV will air twelve hours of programming in black and white -- and no, this is no accidental glitch.
The television network will kick off a momentous campaign, identified as #TheTalk, to honor Dr. King’s legacy by using their massive platform to address -- and help resolve -- racial issues in America.
#TheTalk is a strong effort attempting to eliminate bias by inviting and encouraging others, especially millennials, to join the discussion and have candid and ‘color brave’ conversations on race.
Beginning at 9:00 a.m. ET/PT, all programming on MTV will air in black and white, marking the first time this has ever been done in network history.
Several politicians, celebrities, and musical artists will be expressing their personal thoughts on race relations during every commercial break. Those sharing their views include Big Sean, Kendrick Lamar, David Oyelowo, Rep. John Lewis and more.
