1. Has the ability to create and set trends that impact industries and cultures outside of hip hop
2. Can spread an uplifting social conscious message to the masses who would generally not be aware
3. Social media and just being in the modern information age has allowed music to be more available and visible to the masses
4. It's easier now than ever for people in bad situations to get opportunities to make it out of poverty via establishing themselves as signed artists
5. Just having a working knowledge
or interest in mainstream hip hop, can foster friendships, relationships and at the very least attention from the opposite sex during social gatherings. It's basically an icebreaker for even the most socially retarded motherfukkas