Native Instruments laid off 100 people

[Why-Fi]

Native Instruments Lays Off 100 People - What's Going On?

 

[TEKBEATZ]

Wait what? they just had creatorbase19.

 

[Tom Foolery]

They've been stagnant for awhile. That orange maschine was probably the last straw.

 

[Double Burger With Cheese]

 

[Why-Fi]

they are moving to a unified platform based strategy

“Today is a very emotional day for the Native community. We’ve been driving innovation in music creation since the 1990s. First through software instruments, then by expanding to an integrated ecosystem with complementing hardware and now by creating a unified platform experience for the modern music producer,” said Daniel Haver, the company’s CEO and co-founder. “To make this transformation successful, we needed to adapt our strategy, including a centralized functional setup that can support our vision of ‘One Native’. Unfortunately, this also means we had to make some tough decisions and part ways with a number of employees. This has been the hardest part of this transformation,“ he added.

Official Statement:

Native Instruments cuts 20% of workforce, moves to 'platform' strategy - CDM Create Digital Music

 

[Why-Fi]

another rumor is that the people fired were mostly hardware folks, and maschine standalone was ready to go but cancelled

shyt is crazy

 

[315]

Interesting

 

[Spiritual Stratocaster]

another rumor is that the people fired were mostly hardware folks, and maschine standalone was ready to go but cancelled

shyt is crazy

I hope Maschine standalone drops and is actually dope..

Because I'm hoping that it would keep AKAI on their toes..and more standalone options is always a good thing .

 

[greenvale]

Subscription model is killing innovation man