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http://www.polygon.com/2015/4/23/8478211/nba-2k16-spike-lee-cover-stars-release-date-ps4-xbox-one

Spike Lee, the Oscar-nominated filmmaker — and well-known New York Knicks fan — has a role developing NBA 2K16's career mode, according to a source close to the game and leaked marketing materials obtained by Polygon.
"Be the story," says the cover of NBA 2K16, whose three different stars — Stephen Curry of Golden State, James Harden of Houston and Kevin Durant of Oklahoma City — will tell social media followers they're "starring [in] the new Spike Lee Joint!"
Lee's involvement has been rumored over the past month. In mid-March, the New York Post mentioned he was "in San Francisco working on an NBA video-game project," and had attended a Knicks shootaround at the University of San Francisco. 2K Games and Visual Concepts, its in-house sports studio, is located in Novato, a suburb north of the city. Shortly after, a sideline reporter in a Knicks broadcast also said Lee was involved in the game.
Lee's association with pro basketball is well known and a major part of his public persona. He wrote and directed 1998's acclaimed He Got Game, a basketball film starring Ray Allen, with cameos by numerous NBA stars and league figures. From his courtside seat at Madison Square Garden, Lee figured prominently in the Knicks' memorable mid-1990s rivalry with Reggie Miller and the Indiana Pacers. His Mars Blackmon character, originally from the 1986 film She's Gotta Have It, is perhaps more well known for pestering Michael Jordan in a series of 1980s and 1990s ads for Nike.

