How is that any different from a getting a push from The Source/XXL back in the day?

ones a huge multi-media outlet comprised of various companies in viral marketing, and social media..
the other two were just hip-hop magazines.. when XXL got under the Interscope media umbrella, we all saw how that went and who benefitted the most..
there's a huge difference.. plus, both the mags were submerged in hip-hop culture.. not trying to make a fast buck off of it..