New Brotha Lynch interview

CEITEDMOFO

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In the wicked shyt depending on what region you were from most people would argue who the pioneers of the genre are. In the Midwest, people would say Esham. In the South? Ganxsta NIP. The East Coast would say Flatlinerz. On the West Coast the earliest form of horrorcore was introduced by Sacramento rapper Brotha Lynch Hung who went on to release "Season Of Da Siccness" in 1995 earning himself gold certification by RIAA. The dark murderous gangsta themed music quickly spread across the United States crossing over into circles of fans, nobody including Lynch would have ever imagined. I've been listening to Brotha Lynch's music since I was in High School. It fascinated me that everyone in the closely guarded cliques in school yard fashion was listening to Season Of Da Siccness. One memory I have was seeing the cowboy kids pull up in a lifted mud covered truck with Locc To Da Brain blasting over their speakers. The rip-gut phenomenon was in full effect. I know personally I must have bought at least 5 copies of the album over the years from either being scratched from over playing, being snagged by curious passengers in my car, or my mom finding it and throwing it away. The sound which was new to so many people at the time was just not about killing babies, and eating women out on their period. It was about rebellion to everything that was pushed in their faces by mainstream radio and TV. Something different basically saying fukk you to the norm. People accepted it because it was like nothing anyone ever heard before. Plus, who doesn't want the shock value of a CD that your parents really wouldn't want you listening to?

While Lynch enjoyed his fame, Black Market Records CEO Cedric Singleton enjoyed his pay day. Lynch dropped his heavily anticipated album Loaded to his widespread independent fan base before finally falling out with the label, refusing to turn in anymore material. In the midst of the buzz, success, and fame an all out war erupted between the artist and his label that eventually led to lawsuits and overall hiatus of the career of Brotha Lynch. While a 6 year break between official releases, most artists would have completely fell off the map, Lynch's legendary status and dedicated fan base kept the hope alive.

When the lawsuit was over, Lynch won the rights to 24 Deep, and Season Of Da Siccness, and quickly released Lynch By Inch: Suicide Note in 2003 and sold an excess of 70,000 units. It wasn't until three years later though that his buzz quickly took shape again. When Tech N9ne released what is arguably one of his best albums, one name that people were excited to see was Brotha Lynch Hung. He did not disappoint, delivering a stand out verse full of the blood, guts, and West Coast horror in double time that instantly let fans know that Lynch is back with the sicc shyt they have been waiting for. I myself was ecstatic to hear that Lynch was more than on top of his game. It was only a matter of time before Strange Music added him to their roster and introduced the first on Lynch's trilogy to a new breed of awaiting fans.

In 2010 Strange released Dinner And A Movie along with a whole story line partnered with music videos confirming that he is still sicc and still one of the best spitters in the game. I was quickly sucked into the story and with the final part of the trilogy about to hit the street, I knew that Juggalo News had to get the first exclusive interview in years with one of the men that helped shape and mold the scene in what it is today. I put the call in and away we went. We met with Lynch about an hour outside of Sacramento at an undisclosed abandoned factory. Cob webs, and torn down walls and graffiti laced the interior. It looked like a scene out of the movie Killafornia. It was perfect. I wasn't entirely prepared for an interview on this particular day, but after following his career for well over 15 years I knew exactly what I wanted to ask from a fan's standpoint. This is a detailed look inside the mind of the Coathanga Strangla.
 

CEITEDMOFO

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Since this is one of the first interviews you've done in a couple of years, let's start from the beginning of your time with Strange Music. How did you get hooked up with Tech N9ne and Travis O'Guin and become part of the labels roster?

Me and Tech knew each other for like, 20 years. At the time probably like 15 years. We were also both signed to a label called JCOR. You know, two different artists signed to the same label. Some things went bad with the CEO and we kinda got fukked out of some money so we both went off and did separate things. That's when me and C-BO did the Blocc Movment album together that featured Tech. We were out doing things for a while, and when Everready came out we went down there, me and my boys to support Tech's release and they treated us like kings. They wanted us to get on the label but at the time I didn't know what I wanted to do with my career because I was a free agent at the time. So we said we'd hold back on it for a minute. Four years later, Dave Wiener went to work for Strange and then he called me on the phone one day and you know I was signed with Dave Wiener when he was with Priority Records during the Master P, Ice Cube, and Mack 10 era. I was signed with Priority. Dave tried to snatch me from Black Market but Ced wouldn't let me go. Which would have been a hella cool ass move. So when Dave went and signed with Strange, I was like ooh I already worked with this cat already and I've known him for like 10 years already, so it was already a done deal. I guess evidently Tech was a big fan of mine, and had opened up a few shows for me, and now I'm opening for him ironically. They wanted me so I signed the deal in 2010 and dropped Dinner And A Movie.

How did you come up with the concept for the Trilogy and the videos that went along with the series?

Well I had the idea for doing a three album trilogy before I signed with Strange, but I know Strange had the power to make it happen. I really didn't have the power to make it happen. I had just got off of Black Market, wasn't doing too good in the funds area so I just had it on hold but I always had it in my mind that I was going to do a three album trilogy. Once I signed with Strange and I knew they had the firepower to do it, signed the contract, and they offered the videos. They were like hey, we'll do the videos to it and make it like a video movie and I was like cool, lets go! You know what I mean? It all came together.

What about the titles for each chapter? Is that have to do a lot of what the theme of each project was based on to fit the trilogy together?

I'm usually pretty hard on myself, like I don't make up a whole bunch of titles. When I say that's the title, that's what I stay focused on. My name is Kevin Mann, M-A-N-N so that's where I got the Mann for Mann-ibalector. I like movies, I love meat, and cannibal type shyt. I named the last album that title where the artist or person was supposed to go overboard. Dinner And A Movie is where he started figuring out fukk rap Id rather go into murdering. Coathanga Strangla is where he was really in there like, I like this shyt. In Mannibalector is where he goes over board. I've had these titles for over, 7 or 8 years. Just never had a chance to do the album, but Strange gave me the avenue to constantly be in the studio to do these albums. I finally got 'em done.

I know you used to get people to tell you, when are you going back to that Season Of Da Siccness flow, or when are you going to do an album like this again... Nobody understands the growing process as an artist. Explain to your fans what it's like for you.

After I left Black Market I went into this dark place, to where I didn't even want to write anymore. I kind of gave up. This man done went and made a million dollars off of me. Priority went and made a million dollars even though they were the ones paying me and I wasn't seeing a million dollars. So I kind of gave up for a minute but then I had a couple of talks with some close homies and they were like man just go and do your thing. What you do and you'll be alright. You already built your brand. you already have a brand you just need to build on it more and that's basically what made me come up with this three album trilogy. I'm the type of person that never goes backwards. I'm not living the Season Of Da Siccness days no more. I'm not living the "24 Deep" days no more and when I did the "Loaded" album I was smokin hella weed. Just always high. So I named it Loaded. So if I'm not living that life or those times, I'm not in those times. So to people who say I should go back and do Season again... I've always been a raw spitter like that so I can bring it back at any time. Any artist should know because they can too. I been a raw spitter. There's times in my career where I thought I should go a little lighter so I could get the interest of other companies that might help me out. There was times like that, but when I got to the point where I got a certain age and was like fukk it. I'm just going to be me. If they don't want to pick me up, they don't want to pick me up. Strange ended up picking me up and they dont elt me get away with everything I want to do... they cut some stuff off of this album and I respect that from them because they are a reputable company and they have their goals of where they are trying to go as a company but I was like god damn it I wanted that on the album! I respect their company to the fullest man. I'm part of them. They're my brothers.


Brotha Lynch Hung Interview
 
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