'Life of Pablo' merchandise at Kanye pop up shop in SoHo
Why just listen to "Life of Pablo" when you can wear it?
While Kanye West puts the final touches on his new musical vision, fans and entrepreneurs scooped up jackets, t-shirts, hoodies and other garb inspired by Pablo at a Soho pop up store on Friday afternoon.
Would-be shoppers lined up for blocks for a chance to plunk down $400 for a recycled Levis denim jacket customized by Yeezy.
But with customers like 26-year-old Isaiah Hernandez at the front of the line, there may not be much Pablo to spare.
“I bought one of everything,” said Hernandez, of the Bronx, who spent close to $900 on hats, t-shirts, sweaters and jackets. “I’ll resell this stuff for at least double the price.”
West was a no-show. Kim Kardashian didn’t turn up either, allowing her hubby’s $350 Pablo burgundy bomber jacket and $35 I Feel Like Pablo blue beanies to have the spotlight.
Hernandez and other resellers started saving their spots last night. He was the first customer to walk into the Wooster Street shop, which opened before 4 p.m.
He said West is still a hot ticket for his music, clothes and wife.
“Everything he touches sells out in an hour,” Hernandez said.
Joseph “Stack” Acevedo said he sold a $90 Pablo sweater for $250 just minutes after he purchased it.
“I’m living the life of Pablo!,” he laughed.
He and several other resellers were unapologetic about their enterprise.
“This is how we support our families,” Acevedo, 43, said.
West posted a photo on Twitter that showed the long line of people, media trucks and police cars outside the shop — but added no colorful commentary.
In 2013, he hosted a pop up shop featuring merchandise for his Yeezus album.
Last month, West vented on Twitter about being “53 million dollars in personal debt.”
Why just listen to "Life of Pablo" when you can wear it?
While Kanye West puts the final touches on his new musical vision, fans and entrepreneurs scooped up jackets, t-shirts, hoodies and other garb inspired by Pablo at a Soho pop up store on Friday afternoon.
Would-be shoppers lined up for blocks for a chance to plunk down $400 for a recycled Levis denim jacket customized by Yeezy.
But with customers like 26-year-old Isaiah Hernandez at the front of the line, there may not be much Pablo to spare.
“I bought one of everything,” said Hernandez, of the Bronx, who spent close to $900 on hats, t-shirts, sweaters and jackets. “I’ll resell this stuff for at least double the price.”
West was a no-show. Kim Kardashian didn’t turn up either, allowing her hubby’s $350 Pablo burgundy bomber jacket and $35 I Feel Like Pablo blue beanies to have the spotlight.
Hernandez and other resellers started saving their spots last night. He was the first customer to walk into the Wooster Street shop, which opened before 4 p.m.
He said West is still a hot ticket for his music, clothes and wife.
“Everything he touches sells out in an hour,” Hernandez said.
Joseph “Stack” Acevedo said he sold a $90 Pablo sweater for $250 just minutes after he purchased it.
“I’m living the life of Pablo!,” he laughed.
He and several other resellers were unapologetic about their enterprise.
“This is how we support our families,” Acevedo, 43, said.
West posted a photo on Twitter that showed the long line of people, media trucks and police cars outside the shop — but added no colorful commentary.
In 2013, he hosted a pop up shop featuring merchandise for his Yeezus album.
Last month, West vented on Twitter about being “53 million dollars in personal debt.”
