http://www.theverge.com/2015/3/17/8230477/nintendo-dena-mobile-games-announcementNintendo has long resisted the call of mobile gaming, but today it entered the space in a big way. The company has announced that it will team up with DeNA, a major Japanese mobile gaming company, to make smartphone games featuring Nintendo characters. The two companies "intend to jointly operate new gaming applications featuring Nintendo IP, which they will develop specifically for smart devices," Nintendo said in a statement.
http://www.nintendo.co.jp/corporate/release/en/2015/150317/index.html
http://www.nintendo.co.jp/corporate/release/en/2015/150317/03.html
Iwata:
Of course, Nintendo will utilize smart devices as communication media for Nintendo IP. In addition, so that our consumers will be closely connected with them, we will deploy a game business which takes advantage of Nintendo IP.
Iwata:
Quite a few of you must be wondering why Nintendo, which has never deviated from its cautious stance in regard to the possibility of deploying its game business on smart devices, has now changed its policy.
Please note, however, that I was not dismissing the idea of making games for smart devices per se as I stated at the January 2014 Corporate Management Policy Briefing that a development team of Nintendo would create a smart device application, and please also note that I had not ruled out the possibility of making games when we make use of these devices.
Iwata:
Nintendo and DeNA will jointly develop and operate gaming applications for smart devices in global markets.
With this alliance, new entertainment that utilizes Nintendo’s IP will be provided globally via smart devices.
Iwata:
Needless to say, now that we are challenging ourselves in this new business area, we hope that hundreds of millions of people will use and enjoy these products.
Iwata:
As for which Nintendo IP will be used, we do not intend to make any exceptions. Potentially, any Nintendo IP could be used in our smart device software. On the other hand, as I just said, games on smart devices require ever-evolving services rather than just being a finished product. A combined effort will be necessary to operate them. People’s attention would only be dispersed if we simply increased the number of the titles we simultaneously released, and we could not expect to expand our business. Accordingly, we will narrow down the titles for development and operation to some extent.
"Nintendo, together with DeNA, will jointly develop a new membership service which encompasses the existing Nintendo 3DS and Wii U systems, the new hardware system with a brand-new concept, NX, and smart devices and PCs, and Nintendo will be the primary party to operate this new membership service," Iwata said via official translation.
"As proof that Nintendo maintains strong enthusiasm for the dedicated game system business, let me confirm that Nintendo is currently developing a dedicated game platform with a brand-new concept under the development codename 'NX,'" he said. "It is too early to elaborate on the details of this project, but we hope to share more information with you next year."
http://www.ign.com/articles/2015/03/17/nx-is-nintendos-new-next-generation-hardware-system
-DMP-
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