The "territory" they want to do is very small and will focus on trying people out so they can send to Japan. It's gonna be very similar to the Inoki Dojo of the early-mid 2000's. They are gonna run small shows. They are not gonna be sending their tops guys regularly either, they'll probably make a few trips a year and it's not gonna be the whole roster, rather a couple of wrestlers.
Now, they are also looking for a TV deal. I have no clue what's that about because if that's based on only their US operation then they can't be doing small time shyt.
It's pretty big, it can hold up to 10k for a convention I think. New Japan has a set up of 3,000 per night so they sold 6k for both days. I imagine they are gonna change the set up and add more seats though I'm not sure by how much.