No Rap Songs Are in the Billboard Hot 100’s Top 40 for the First Time Since 1990

[UpThruDere]

This is a good thing, the genre needs a reset and only the strong will survive

 

[lib123]

Try none of it. There's more talking about lawsuits (UMG & Stake) than whatever he called himself doing the last few months. Asked it on here before and I'll do it now, again, what kind of album rollout can you take months off in between? Nobody knows what this Iceman shyt is, not even him

Jay lost the battle & war and everything kept moving. He even kept things moving with a second wind off Skateboard & pre prime Kanye. Then had a whole other wind past that with WTT era/Prime Ye.

This is really the first gen where you're seeing the effects of global interests changing. People don't want to be scientists, high rank officials, or doctors anymore. Even the ball players want to be streamers & influencers. You don't need rap to give opinions on the world anymore, upload a video on Youtube or get a Yeti mic and pod.

Add bloggers, ex industry execs, and current artists telling you they're moving on from rap and what do people expect? This isn't a Drake fallout, Kendrick being a #2, or even a XXX/Juice/Pop dying thing. They were never going to do large mainstream numbers like Drake. "They" are done with rap and when they're done with something that's it. It's in the same recycle bin as blues and rock now, doesn't mean you still can't like it.

Rap was counter culture. We're in the post gen eras of white people being afraid, then dipping toes into it, and now growing up with it. These crackers checking MAGA on the ballot box have grown up saying nikka. Rap's not countering anything anymore and hasn't for a long time. And if things stay like they are rn there's nothing coming after rap, just like the decline in Hollywood and all other art forms show. You're in the early game of dealing with world governments banking off confusion, publicly buying and controlling media, censoring speech. People don't know what's around them or who they even are at this point, so how can anything be made that's worth something? It's what comes next after this with people reaching the breaking point and doing something about it where you'll see new life & creation.

Pop dying was definitely a major blow to Hip Hop. Pop was bubbling like crazy among Gen Z (across all races), young women (they were attracted to his hooks and masculine aura in contrast to other young mainstream rappers) and bubbling internationally. I have Gen Z family in Europe and he was building an extremely strong fanbase out there (50 Cent is still very popular in Europe and Pop was being viewed as the successor). Kendrick doesn't fill that role as far as the masses. He's still a 38 year old man who's been around for almost 15 years now. Pop was fresh with a new sound, delivery and catchy hooks.



If Pop were alive there would be more songs like this right now that women would be streaming like crazy and in the top 10.

 

[AMcV'88]

from what I saw, I found a lot of the tweets surrounding this to be dumb on both sides of the discussion

people talking about how its not a bad thing because we've got good albums this year. we get good albums every year, means nothing.
then to use guys like JID and Chance as your examples as your good albums is laughable. like how low are expectations now ? some mid.

no matter what there should always been hip-hop music in the top 40. we're not talking top 10 or 20 here.
the fact there is nothing out there that the masses are gravitating towards is wild. there should always be at least five varied songs that should be tickling the country's fancy.

hip-hop discussion is in the toilet, then theres the hip-hop media that has been a disgrace for years now so they can't be trusted to usher in new artist nor do they have the ears or the taste for it. they are only concerned with getting clicks on videos about Drake

 

[Big Boss]

 

[downtheline]

Quality has hit an all time low

 

[CrimsonTider]

Quality has hit an all time low

How do you hear bad music I’m 2025?

 

[valet]

 

[FunkDoc1112]

People just comfortable listening to old shyt and more underground shyt. Radio is dead

Every album I liked this year were not big releases.. thank you Mass Appeal

Even young folks listen to a lot of old acts these days...or the musically inclined ones at least. Now I live in NY so its a little different over here but Im alarmed by the amount of folks 7-10 years my junior that I can talk 90s hip-hop with around here lmao. Like it was always weird enough me being a 92 baby listening to what I do but these cats shouldn't even know who these nikkas are

 

[ChatGPT-5]

Rap has become stagnant. talking about the same things over and over.

I could make a billboard song in 2 minutes with AI.

prompt: chicago drill, talk about the Epstein files.



as if the radio would play this tho

 

[ChatGPT-5]

and it is a little weird that black folks used to come up with a new genre every decade and we're now 30-40 yrs into hiphop/rap and nothing has evolved into something new, except maybe neosoul.

 

[Knucklehead]

and it is a little weird that black folks used to come up with a new genre every decade and we're now 30-40 yrs into hiphop/rap and nothing has evolved into something new, except maybe neosoul.

Listen to the Billy Woods types then something like Osamason then some Chicago Drill then Detroit rap like Veeze then Rod Wave and the legions of artists who sound like him. These sound absolutely nothing alike and also nothing like how it sounded in the parks in the Bronx.
Theres new micro genres and styles of hip-hop popping up all the time that could easily be considered completely new styles of music.

 

[ChatGPT-5]

Listen to the Billy Woods types then something like Osamason then some Chicago Drill then Detroit rap like Veeze then Rod Wave and the legions of artists who sound like him. These sound absolutely nothing alike and also nothing like how it sounded in the parks in the Bronx.
Theres new micro genres and styles of hip-hop popping up all the time that could easily be considered completely new styles of music.

you mean subgenres, I mean entire genre.

there is juke/footwork but it never blew up.

 

[Air Nikes N Hats]

Pop dying was definitely a major blow to Hip Hop. Pop was bubbling like crazy among Gen Z (across all races), young women (they were attracted to his hooks and masculine aura in contrast to other young mainstream rappers) and bubbling internationally. I have Gen Z family in Europe and he was building an extremely strong fanbase out there (50 Cent is still very popular in Europe and Pop was being viewed as the successor). Kendrick doesn't fill that role as far as the masses. He's still a 38 year old man who's been around for almost 15 years now. Pop was fresh with a new sound, delivery and catchy hooks.



If Pop were alive there would be more songs like this right now that women would be streaming like crazy and in the top 10.

Agreed. In addition I believe he would have eventually followed 50's blueprint and transitioned into acting in and/or producing TV/Film. Had he not been killed, he would have eventually established a brand.

 

[Capital Steez]

Yep. That DDG dude has almost 7 million followers on IG and his last album went double paper plate.

He also said his entire label contract‘s worth he generates on Twitch in a single month…

Rap ranks like his 6th for him in terms of revenue.

The black gen-z streamers got so rich so fast they lapped their generations rappers in terms of money and completely shifted the aspirations of the youth.

 

[Capital Steez]

Try none of it. There's more talking about lawsuits (UMG & Stake) than whatever he called himself doing the last few months. Asked it on here before and I'll do it now, again, what kind of album rollout can you take months off in between? Nobody knows what this Iceman shyt is, not even him

Jay lost the battle & war and everything kept moving. He even kept things moving with a second wind off Skateboard & pre prime Kanye. Then had a whole other wind past that with WTT era/Prime Ye.

This is really the first gen where you're seeing the effects of global interests changing. People don't want to be scientists, high rank officials, or doctors anymore. Even the ball players want to be streamers & influencers. You don't need rap to give opinions on the world anymore, upload a video on Youtube or get a Yeti mic and pod.

Add bloggers, ex industry execs, and current artists telling you they're moving on from rap and what do people expect? This isn't a Drake fallout, Kendrick being a #2, or even a XXX/Juice/Pop dying thing. They were never going to do large mainstream numbers like Drake. "They" are done with rap and when they're done with something that's it. It's in the same recycle bin as blues and rock now, doesn't mean you still can't like it.

Rap was counter culture. We're in the post gen eras of white people being afraid, then dipping toes into it, and now growing up with it. These crackers checking MAGA on the ballot box have grown up saying nikka. Rap's not countering anything anymore and hasn't for a long time. And if things stay like they are rn there's nothing coming after rap, just like the decline in Hollywood and all other art forms show. You're in the early game of dealing with world governments banking off confusion, publicly buying and controlling media, censoring speech. People don't know what's around them or who they even are at this point, so how can anything be made that's worth something? It's what comes next after this with people reaching the breaking point and doing something about it where you'll see new life & creation.

Prophetic posting’s still possible

+rep