I think the bigger issue is on a mainstream level the artists getting promoted by labels and media are more in the vein of Mims or Trinidad James than a J Cole or Kendrick.
They're 1 hit wonders, who make popcorn music for the moment with minimal talent. Like how does Ice Spice get so much media and attention off the back of 1 or 2 fluke hits.
There is plenty of great music getting dropped this year, but most of it flies under the radar mainstream wise and comes from already established artists. Evidence, Gibbs, 2 Chainz, Mobb, Ghost etc.