Some people are really pushing the “Drake went away and it killed the genre” narrative lol. Drake never left, bruh been outside since 2024. He dropped tracks from the beef, 100 gigs, $$$, live streams, tours, and tracks from Iceman. The problem is…some of that shyt isn’t hitting.
Try none of it. There's more talking about lawsuits (UMG & Stake) than whatever he called himself doing the last few months. Asked it on here before and I'll do it now, again, what kind of album rollout can you take months off in between? Nobody knows what this Iceman shyt is, not even him
Jay lost the battle & war and everything kept moving. He even kept things moving with a second wind off Skateboard & pre prime Kanye. Then had a whole other wind past that with WTT era/Prime Ye.
This is really the first gen where you're seeing the effects of global interests changing. People don't want to be scientists, high rank officials, or doctors anymore. Even the ball players want to be streamers & influencers. You don't need rap to give opinions on the world anymore, upload a video on Youtube or get a Yeti mic and pod.
Add bloggers, ex industry execs, and current artists telling you they're moving on from rap and what do people expect? This isn't a Drake fallout, Kendrick being a #2, or even a XXX/Juice/Pop dying thing. They were never going to do large mainstream numbers like Drake. "They" are done with rap and when they're done with something that's it. It's in the same recycle bin as blues and rock now, doesn't mean you still can't like it.
Rap was counter culture. We're in the post gen eras of white people being afraid, then dipping toes into it, and now growing up with it. These crackers checking MAGA on the ballot box have grown up saying nikka. Rap's not countering anything anymore and hasn't for a long time. And if things stay like they are rn there's nothing coming after rap, just like the decline in Hollywood and all other art forms show. You're in the early game of dealing with world governments banking off confusion, publicly buying and controlling media, censoring speech. People don't know what's around them or who they even are at this point, so how can anything be made that's worth something? It's what comes next after this with people reaching the breaking point and doing something about it where you'll see new life & creation.
I didn't know Amazon music was that big. That app is trash
