Their marketing is flawless. I've seen this commercial 3 times since i've been watching the knicks/pacers. about 10 times this week. I was uneffected at first but but now i'm looking at this commerical like 
[ame="https://www.youtube.com/watch?v=DlXp41WwpOs"]https://www.youtube.com/watch?v=DlXp41WwpOs[/ame]
I'm looking at my iPhone like
Apple need to at least pick their marketing game up or something. 

[ame="https://www.youtube.com/watch?v=DlXp41WwpOs"]https://www.youtube.com/watch?v=DlXp41WwpOs[/ame]
I'm looking at my iPhone like

