NY Times Passes 1M Digital Subscribers

DEAD7

Veteran
Supporter
Joined
Oct 5, 2012
Messages
51,489
Reputation
4,659
Daps
89,788
Reppin
Fresno, CA.
Many news organizations, facing competition from digital outlets, have sharply reduced the size of their newsrooms and their investment in news gathering but less than four-and-a-half years after launching its pay model the NY Times has increased coverage as it announced that the Times has passed one million digital-only subscribers, giving them far more than any other news organization in the world. The Times still employs as many reporters as it did 15 years ago — and its ranks now include graphics editors, developers, video journalists and other digital innovators. "It's a tribute to the hard work and innovation of our marketing, product and technology teams and the continued excellence of our journalism," says CEO Mark Thompson.

According to Ken Doctor the takeaway from the Times success is that readers reward elite global journalism. The Wall Street Journal is close behind the Times, at 900,000, while the FT's digital subscription number stands at 520,000. "These solid numbers form bedrock for the future. For news companies, being national now means being global, and being global means enjoying unprecedented reach," says Doctor. "These audiences of a half-million and more portend more reader revenue to come."
 
Top