The NFL doesn't just promote Mahomes...they promote all types of players...Lamar, Josh, Saquon, Watt, Jettas, Burrow, Chase, Dak, Kelce, etc...
The problem with the NBA is they promoted Bron too much over the past 15 or so yrs and didn't build up enough stars...only until recently do you see the NBA taking an active role in really promoting their other stars
The W has to really promote the Phee's, the Stewie's, the Skylar's, the Plum's, the Rickea's, the Kahleah's
Unrivaled did a better job marketing players than the W...think about that