panopticon
Superstar
Football is a much bigger sport than basketball in the US. In every possible way.Not necessarily disagreeing but cac fury is way heavier in football than Hoops. The controversy would be nearly as big in basketball if cats kneeled as football.
I do think nba cats should have joined in and knelt to support as well. But nba cats do have a better working relationship with the league vs football brehs.
Bottom line is the kneeling has run its course. I don't know what else it's going to accomplish at this point towards an audience that doesn't care.
37% of Americans say that Football is their favorite sport to watch. Only 11% of Americans say that Basketball is their favorite sport to watch.
Black folks are disproportionately represented among NBA viewership - 45% of all NBA viewership (ages 18-54) is black. This is almost 4x our proportion of the US population as a whole (12%).
NFL viewership (ages 18-54) is much more balanced, and reflective of the demographics of the country as a whole. 17% Black, 68% White, 11% Latino, 4% Asian.
The biggest sport in the country having 68% white viewership (in a country that's roughly 62% white) means that by default there will be a significant (negative or positive) response to any social issue raised in that arena. There's just a lot more white people than there are anyone else - and they watch football. From breast cancer awareness (believe it or not, Pink October is actually extremely effective at getting women in for mammograms), to police brutality (hence Kaep being sports story #1 across the US for almost 2 years).
If you want to reach the greatest number of Americans possible with a social message, there's no more effective platform than an NFL game. Kaep realized that, and capitalized on it. In the grand scheme of things, the NBA just doesn't matter all that much if your goal is broad-based social change - both because of its far smaller viewership base (growing, but still far smaller than the NFL's), and its heavily skewed demographics.