Who knew IHOP was so hip? The pancake chain has found its voice on Twitter, and it sounds an awful lot like a teenage hip-hop fan. That's why most adults might not have any idea what the food company is saying in its messages, but the kids do.
So, this week, IHOP sent a tweet that really got us wondering, who is behind this account?
"Pancakes on fleek," @IHOP tweeted, which means "these pancakes are on point." When your food "on fleek," your tweets get more love.
...
Kirk Thompson and Darrin Kellaris are the digital marketing experts at IHOP, and they work with MRM/McCann, IHOP's digital agency, which handles the Twitter account. They both said the restaurant's Twitter voice is authentic and it's working.
"Twitter for us skews younger so it's important to talk the talk when it comes to that fan base," Kellaris said.
Indeed, IHOP is connecting. "Pancakes on fleek" got more than 20,000 retweets and was picked up by people like Funkmaster Flex.
...
IHOP's twitter tone is not a random strategy but rather something Thompson and Kellaris work out with MRM in advance. Both men, over 40, aren't quite the target audience.
Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice
I did some research on these two IHOP guys.
Darrin Kellaris
Kirk Thompson
So, this week, IHOP sent a tweet that really got us wondering, who is behind this account?
"Pancakes on fleek," @IHOP tweeted, which means "these pancakes are on point." When your food "on fleek," your tweets get more love.
...
Kirk Thompson and Darrin Kellaris are the digital marketing experts at IHOP, and they work with MRM/McCann, IHOP's digital agency, which handles the Twitter account. They both said the restaurant's Twitter voice is authentic and it's working.
"Twitter for us skews younger so it's important to talk the talk when it comes to that fan base," Kellaris said.
Indeed, IHOP is connecting. "Pancakes on fleek" got more than 20,000 retweets and was picked up by people like Funkmaster Flex.
...
IHOP's twitter tone is not a random strategy but rather something Thompson and Kellaris work out with MRM in advance. Both men, over 40, aren't quite the target audience.
Are Brands on Fleek With Slangy Tweets? IHOP Explains Its Hip New Voice
I did some research on these two IHOP guys.
Darrin Kellaris
Kirk Thompson
