Everyone is doing these quick releases. Glad labels finally smarten up.
I've said this should be the method for YEARS.... The tired ass "drop a single and hope it catches fire" method is dated .... Its BEEN dated... These artists should get the album DONE, not say shyt about release dates (that get pushed back most of the time) throw a song out there, it doesn't have to be a "club banger" or nothing, get a release date worked out behind the scenes and drop it.
Most times when the fans know you're dropping that album, they'll wait on you to blow them away with some super ass single smh.... The album doesn't even matter to a lot of people if the single is garbage. shyt is crazy but that's how it is. And shyt most times the album is gonna do what, it does regardless... Those super smash singles ain't easy.