PPP Loan Twitter Says You Should Be More Like Chik Fil A and Less Like Cook Out

[Doobie Doo]

Cook Out stays open until 4AM (everyday).
They’ve got a menu with everything: burgers, BBQ, quesadillas, and milkshakes in 40+ flavors.
Vanessa told me the other day that you can make ANYTHING a side (even a corndog).
But guess what?
They make 20x LESS per location than Chick-fil-A.
(Approximately $392k to Chick-fil-A's $9.3M per store)
Chick-fil-A closes early.
They prioritize the Principle of Rest (Sabbath), so they're
closed on Sundays (non-negotiable).
They offer way fewer items.
But they’re the #1 fast-food restaurant in America by
revenue per store (4x more than McDonald's and Starbucks).
Cook Out = hustling entrepreneur.
Chick-fil-A = Strategic CEO.
One is grinding every hour, doing everything… and barely scraping by.
The other...
Works less, earns more, and has people lining up for their product.
This is your reminder:
You don’t scale by doing more.
You scale by doing the right things, better, and with boundaries.
Key Takeaway:
The grind doesn’t guarantee growth.
Margin, mission, and mastery outperform hustle every time.
Chick-fil-A isn’t winning because they work more, but because they have a system that works smarter, simpler, and on purpose.
That’s the difference between a hustling entrepreneur and a Strategic CEO.
One chases more hours and more options.
The other builds margin, simplifies operations, and scales with purpose.
You don’t need more hustle. You need more intention.
This is your sign to stop being Cook Out.
Start building your Chick-fil-A.

Marquel Chill Gates Russell

Cook Out stays open until 4AM (everyday). They’ve got a menu with everything: burgers, BBQ, quesadillas, and milkshakes in 40+ flavors. Vanessa told me the other day that you can make ANYTHING a...

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[VegetasHairline]

 

[Kiyoshi-Dono]

Cookout is regional while Chik is national
So the comparison isnt comparing
If Cookout was in more markets and still underperforming
A point may be made
But in this instance

 

[CopiousX]

Cookout is regional while Chik is national
So the comparison isnt comparing
If Cookout was in more markets and still underperforming
A point may be made
But in this instance

Also, Chick-fil-A has a much larger marketing budget. They can corral people into their stores because of commercials and billboards in a way that a smaller chain can't

 

[Doobie Doo]

Also, Chick-fil-A has a much larger marketing budget. They can corral people into their stores because of commercials and billboards in a way that a smaller chain can't

Both places were designed for different crowds obviously based on menu and hours Cookout was made for college kids and the late night crowd who value budget and convenience over quality & taste,.

Plus Chik Fil a been around since what the 40s and Cookout been around since the 90s

 

[⠀X ⠀]

kinda makes sense. the most efficient businesses keep it as simple as possible.