PSA: Have you ever wondered why there is an "agenda" in your movies, TV shows, and ads? Here's why

[Seoul Gleou]

This is the MSCI ESG rating guideline.

1. What does this ESG guideline mean?

The S in 'ESG' stands for social investments in ensuring equitable access to capital in a legal and fair way. This includes representation of all groups (people of color, LGBTQ+, etc) in media.
To get a 'AA' or 'AAA' in the ESG rating, your company needs to demonstrate all three pillars and do so exceptionally. This is especially true for entertainment conglomerates.

2. Why does this matter?
Publicly traded companies, like Disney, Apple, Netflix, Amazon, etc, have shares that are owned, by a large majority, by four investment funds.
These are: BlackRock, State Street, Vanguard and Capital Group.
Because they own a significant chunk of shares, they can technically dictate the direction which a company goes. Much like if you own 50% of a house, and your mom and dad own 25% each, you can dictate if and when you want to sell.
Remember, because those four investment funds own such a large majority of shares, it's in your best interest to meet the rating of 'AA' or 'AAA'. Otherwise, they sell your shares and your company's value plummets.

3. How does this affect my TV shows and movies?

It means that companies, like Disney, Netflix, etc. Will have a mandate to diversify all media products as much as possible to a) reach a much wider audience and yield greater revenue and b) meet the requirement/guidelines of ESG invesement strategy for their shareholders (the 4 investment funds)

So there you have it. There isn't some political or altruistic reason every other couple is gay or that there are more black trehs on TV that cac trehs. It's all about money and fund managers.

All you can do is complain about it in the comments section or hit the dislike button. Nothing is changing anytime soon unless fund managers want things to.

 

[Dafunkdoc_Unlimited]

Expect more Trans-media.​

 

[NotAnFBIagent]

Modern media will have you thinking half of the population is in an interracial gay relationship

 

[Kyle C. Barker]

Where did you pull this from? This is mostly used as a measure for investment firms who want to build particular mutual funds.


I've never seen anyone relate ESG to television.

I do know conservatives have been bytching about it due to the environmental part so I'm not surprised to see the little mermaid pop up (again...)

 

[Kyle C. Barker]

That picture on the OP was taken from the motley fool

What Is an ESG Rating? | The Motley Fool

They don't mention television or movies

 

[Seoul Gleou]

That picture on the OP was taken from the motley fool

What Is an ESG Rating? | The Motley Fool

They don't mention television or movies

Where did you pull this from? This is mostly used as a measure for investment firms who want to build particular mutual funds.


I've never seen anyone relate ESG to television.

I do know conservatives have been bytching about it due to the environmental part so I'm not surprised to see the little mermaid pop up (again...)

I can't find any articles that are free online. Closest that discusses the entertainment/media aspect of this is deriding it.

Investors Should Reject the Woke Nonsense of ESG funds – California Globe

californiaglobe.com

there is a tacit understanding among institutional investors of the S in ESG not being exclusive to simply things like child labour laws or human rights. that is part and parcel of modern investing. it refers more to DEI initiatives as part of governance and its vertical extension in all companies that funds invest in. this is especially true, again, for companies like Disney, for example, that makes its profits almost exclusively from media. Not so much for Apple and Amazon that don't need to but would lose points on that part of the index.

 

[Cornershooter]

edward bernays the father of propaganda worked closely with the government and major corporations . He created campaigns that pushed agendas and propaganda some commonly known as “breakfast is the most important meal of the day “ to sell what we now consider breakfast food eggs , bacon , sausages. He created the phrase diamonds is a girls best friend and the idea of diamond jewelry, engagement rings and etc. he also quadrupled cigarette company sells because at the time women found smoking gross and masculine. He ran campaigns that cigarette were sticks of freedom anything a man can do you can do . Which was actually one of the early feminist movements. Propaganda to sell cigarettes

His uncle was sigmund freud(Austrian neurologist) and they believed that you can trick the general population with fake news, media manipulation and ad campaigns.

In 2022 you might say no shyt but you must understand that he was the first to do it on a massive scale and it was extremely risky at the time because nobody knew the potential results . What if they got caught ? What if it didn’t work ? And etc
Here’s a famous quote from him

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind”

In 2022 His nephew Marc Randolph is the ceo of Netflix

It isn’t a coincidence

 

[humminbird]

yep pretty much
watch they ignore this thread though

 

[humminbird]

That picture on the OP was taken from the motley fool

What Is an ESG Rating? | The Motley Fool

They don't mention television or movies

ESG Reporting - Disney Social Responsibility

impact.disney.com

https://impact.disney.com/app/uploads/2022/02/2021-CSR-Report.pdf

We believe that forging meaningful connections with our consumers contributes to the growth and viability of the Company, so we purposefully champion a multitude of voices and perspectives.



Our intention is to broaden access and diversity in our industry by adopting inclusion standards across Disney General Entertainment and live-action Studio* productions by the end of 2022, with the goal of advancing representation in front of and behind the camera, in marketing and more.

 

[Seoul Gleou]

yep pretty much
watch they ignore this thread though

one dude even 1-starred it
maybe if i said PAWGs are behind it all, it might be taken seriously

 

[Cornershooter]

one dude even 1-starred it
maybe if i said PAWGs are behind it all, it might be taken seriously

I just left a pawg thread with the most mid wide body white bytch ever

 

[mbewane]

edward bernays the father of propaganda worked closely with the government and major corporations . He created campaigns that pushed agendas and propaganda some commonly known as “breakfast is the most important meal of the day “ to sell what we now consider breakfast food eggs , bacon , sausages. He created the phrase diamonds is a girls best friend and the idea of diamond jewelry, engagement rings and etc. he also quadrupled cigarette company sells because at the time women found smoking gross and masculine. He ran campaigns that cigarette were sticks of freedom anything a man can do you can do . Which was actually one of the early feminist movements. Propaganda to sell cigarettes

His uncle was sigmund freud(Austrian neurologist) and they believed that you can trick the general population with fake news, media manipulation and ad campaigns.

In 2022 you might say no shyt but you must understand that he was the first to do it on a massive scale and it was extremely risky at the time because nobody knew the potential results . What if they got caught ? What if it didn’t work ? And etc
Here’s a famous quote from him

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind”

In 2022 His nephew Marc Randolph is the ceo of Netflix

It isn’t a coincidence

Yeah dont remember all the details but I saw a documentary on that guy a couple years ago. I mean anyone who thinks that media conglomerates in a imperialist country like the US isn't knee-deep in some form of propaganda or another is really a naive idiot. Ain't the very first hollywood blockbuster Birth of a Nation and Hollywood is a HUGE part of US "soft-power"

 

[Cornershooter]

Yeah dont remember all the details but I saw a documentary on that guy a couple years ago. I mean anyone who thinks that media conglomerates in a imperialist country like the US isn't knee-deep in some form of propaganda or another is really a naive idiot. Ain't the very first hollywood blockbuster Birth of a Nation and Hollywood is a HUGE part of US "soft-power"

Most people are brainless zombie consumers

It’s crazy that if you said that in the streets people would think your insane

Governments lie , cheat and steal to stay in power if that’s a grand conspiracy to you then you don’t know how the world works . That should be a given that they everything you see isn’t truthful

 

[JamesJabdi]

They not on no diversity thing....like i said in the film room.....we have seen 3 gay couples in the last 3 major Disney movies.....Lightyear, Dr.Strange and Eternals.....they clearly pushing a gay agenda....but dragging their feet when it comes to showcasing black couples.

Billy Eichner gay ass flops - "Well its because straight people are homophobic....we gonna make a sequel!"

Denzel makes 200 million dollars on the first equalizer movie and starts a franchise - "we shouldn't cast Denzel in big movies....he is black and don't sell overseas"

Man fukk hollywood

 

[Michael's Black Son]

Babylonian Metrics