Racist Chinese Laundry Detergent Commercial
- Thread starter Responsible Allen Iverson
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clayton bigsby
Rookie
Chinese Laundry Detergent Commercial - Google Search
On first thought, a laundry detergent commercial may not seem like a place for any message about race whatsoever. But as the blog Shanghaiist reports, a company in China apparently decided blatant racism was the right way to sell laundry detergent.
The ad, for Qiaobi laundry detergent, starts with a woman doing her laundry, when a paint-splattered black man appears. The woman signals him to her washing machine, then stuffs detergent in his mouth and pushes him into the machine. After the wash is done, a young, clean Chinese man rises out of the machine.
There's not much to explain here. This ad is blatantly racist. (And based on a similar Italian commercial.)
But it's also a reminder that attitudes over race and skin color in China can be very bad. Shanghaiist explained:
Thanks to traditional beauty standards valuing white skin, many Chinese people have a well-established phobia of dark skin which unfortunately also breeds racist attitudestowards people of African descent, who are viewed by some as "dirty" simply because of their skin tone.
Another recent example of how this shows up in marketing, also cited by Shanghaiist, is the promotion for Star Wars: In China, posters for The Force Awakens were altered to minimize John Boyega, a black actor who plays Finn, a central character in the movie.
As any foreigner who has ever lived in China can attest, attitudes regarding race and skin color are often quite different here from back home,” he wrote. “Still even with prior experience, sometimes this country can leave you completely and utterly dumbfounded.”
Professor Mac
Im African not black
I don't understand how you could be mad at both of the commercials when on is clearly complementary of Black skin
the chinese one 
..so blatant, thats fukked up
the Italian one tho
[pause] but at least its a positive message
..so blatant, thats fukked upthe Italian one tho
[pause] but at least its a positive messageMr Uncle Leroy
All Star
www.vox.com/2016/5/26/11785124/china-laundry-detergent-racist-qiaobi?yptr=yahoo
On first thought, a laundry detergent commercial may not seem like a place for any message about race whatsoever. But as the blog Shanghaiist reports, a company in China apparently decided blatant racism was the right way to sell laundry detergent.
The ad, for Qiaobi laundry detergent, starts with a woman doing her laundry, when a paint-splattered black man appears. The woman signals him to her washing machine, then stuffs detergent in his mouth and pushes him into the machine. After the wash is done, a young, clean Chinese man rises out of the machine.
There's not much to explain here. This ad is blatantly racist. (And based on a similar Italian commercial.)
But it's also a reminder that attitudes over race and skin color in China can be very bad. Shanghaiist explained:
Thanks to traditional beauty standards valuing white skin, many Chinese people have a well-established phobia of dark skin which unfortunately also breeds racist attitudes towards people of African descent, who are viewed by some as "dirty" simply because of their skin tone.
Another recent example of how this shows up in marketing, also cited by Shanghaiist, is the promotion for Star Wars: In China, posters for The Force Awakens were altered to minimize John Boyega, a black actor who plays Finn, a central character in the movie.
/cdn0.vox-cdn.com/uploads/chorus_asset/file/6550761/Force%20Awakens%20China.jpg)
Of course, China is not alone in its struggles with race and ethnicity. The US has a very long, bad history with how it treats minority groups, and the West is increasingly seeing an increase in Islamophobic attitudes. The racist detergent advertisement, then, is just another ugly example of the kind of racism that's too common around the world.
MeltzerDirtySprite
MC RIde Stan
Who cares it's china, They love the black basketball players, But they're communist still over there. nikkas don't even got porno. Racism is the least of the problems over there.
( ິΦᆺΦ)ິ°˚(✿ *҉ manko｡✧)
booty caresser
chinie fakkits
RhodyRum
Mark Gassed-A-Heaux
Guess that was a dikk shrinking tablet she fed ol' boy 
HollowPoints2
Don Makaveli.
www.vox.com/2016/5/26/11785124/china-laundry-detergent-racist-qiaobi?yptr=yahoo
On first thought, a laundry detergent commercial may not seem like a place for any message about race whatsoever. But as the blog Shanghaiist reports, a company in China apparently decided blatant racism was the right way to sell laundry detergent.
The ad, for Qiaobi laundry detergent, starts with a woman doing her laundry, when a paint-splattered black man appears. The woman signals him to her washing machine, then stuffs detergent in his mouth and pushes him into the machine. After the wash is done, a young, clean Chinese man rises out of the machine.
There's not much to explain here. This ad is blatantly racist. (And based on a similar Italian commercial.)
But it's also a reminder that attitudes over race and skin color in China can be very bad. Shanghaiist explained:
Thanks to traditional beauty standards valuing white skin, many Chinese people have a well-established phobia of dark skin which unfortunately also breeds racist attitudes towards people of African descent, who are viewed by some as "dirty" simply because of their skin tone.
Another recent example of how this shows up in marketing, also cited by Shanghaiist, is the promotion for Star Wars: In China, posters for The Force Awakens were altered to minimize John Boyega, a black actor who plays Finn, a central character in the movie.
CNN
Of course, China is not alone in its struggles with race and ethnicity. The US has a very long, bad history with how it treats minority groups, and the West is increasingly seeing an increase in Islamophobic attitudes. The racist detergent advertisement, then, is just another ugly example of the kind of racism that's too common around the world.
She likes what she likes.
When will black Americans value preserving their melanin like that Chinese woman wanted to preserve her whiteness by procreating with another Chinese man her same complexion?
Maybe it's the colonized mindset due to a century long slavery but black Americans seem to show a strong desire on their part to be accepted or embraced by other races separate from themselves.
] it looks pathetic and desperate at the very least.
When I first saw this I was like...
dora_da_destroyer
Master Baker
Clearly the c00n thought a check from the commercial was worth being seen as less than 
Chinese Firm Behind Racist Detergent Commercial Calls Foreign Media Sensitive
The Chinese advertising firm responsible for the racist AF Chinese detergent commercial that went viral this week believes the foreign media is so sensitive. A spokesman for the cosmetics company that produces the detergent told China's Global Times, "We meant nothing but to promote the product, and we had never thought about the issue of racism. The foreign media might be too sensitive about the ad."
To recap the ad for those who are lucky enough to not have missed it, it shows a woman of Asian descent luring a black man into a washing machine, “cleaning” him with a detergent capsule, and then he emerges transformed as a man of Asian descent. And this had nothing to do with race? Right.
The spokesman also said a different version, which did not include the black actor, was used in China. "Instead of using the full version of the commercial, we actually aired a 5-second version which does not have the black character," he said. "We have no idea why the full version went viral online," he said.
In China, the commercial received little attention with less than 2,000 views on China's video-sharing site, Youku.
The Chinese advertising firm responsible for the racist AF Chinese detergent commercial that went viral this week believes the foreign media is so sensitive. A spokesman for the cosmetics company that produces the detergent told China's Global Times, "We meant nothing but to promote the product, and we had never thought about the issue of racism. The foreign media might be too sensitive about the ad."
To recap the ad for those who are lucky enough to not have missed it, it shows a woman of Asian descent luring a black man into a washing machine, “cleaning” him with a detergent capsule, and then he emerges transformed as a man of Asian descent. And this had nothing to do with race? Right.
The spokesman also said a different version, which did not include the black actor, was used in China. "Instead of using the full version of the commercial, we actually aired a 5-second version which does not have the black character," he said. "We have no idea why the full version went viral online," he said.
In China, the commercial received little attention with less than 2,000 views on China's video-sharing site, Youku.
