Rap Snacks CEO honors Black food pioneers with Crum chips
2/23/25
George Crum (left) and James Lindsay (right). Photo: Courtesy of Rap Snacks
James Lindsay, Philadelphia native and Rap Snacks CEO, is celebrating Black innovation by launching Crum chips, a nod to the Black chef credited with creating the potato chip.
Why it matters: Black innovators have shaped industries, but many — like
George Crum — were erased from history while others capitalized on their creations.
The big picture: Lindsay's
Black History Month tribute also marks Rap Snacks' 30th anniversary.
- Crum chips will be available later this year in two flavors: original and cheese, onion and chives.
Catch up quick: In the mid-19th century, Crum — a chef at Moon's Lake House in Saratoga Springs, New York — changed food history out of sheer frustration.
- After a customer repeatedly complained about thick, soggy fried potatoes, Crum sliced them extremely thin, fried them until crispy, and seasoned them with salt — thus creating the potato chip.
- "If Crum hadn't gotten frustrated that evening in Saratoga and sliced those potatoes paper-thin, we may not have chips," Lindsay told Axios.
Between the lines: As popular as chips have become, Lindsay says few people know Crum's story or name.
- By launching Crum chips, Lindsay says he's ensuring that the Black culinary innovator gets the credit he deserves not just in history, but on store shelves — similar to how Uncle Nearest honored Nearest Green, the first known African American master distiller.
- "I wanted to do the same for Crum," Lindsay said, referencing how the distillery's CEO Fawn Weaver acknowledged the former slave who taught Jack Daniel the art of making Tennessee whiskey.