Diddly Drogba
Superstar
"Rihanna’s brief foray into luxury fashion with LVMH Moët Hennessy Louis Vuitton has come to a halt, WWD has learned.
The music star and the French luxury giant have mutually agreed to put the Fentymaison on hold, less than two years after the launch.
The brand stopped posting on its Instagram account on Jan. 1, and the last collection drop on Fenty.com dates back to November 2020: nail-heeled footwear in collaboration with one of Rihanna’s favorite shoe designers, Amina Muaddi. It is understood the e-commerce site – the main distribution channel for Fenty fashions – will go dark in the next few weeks."
LVMH confirmed the development exclusively to WWD via a brief statement saying: “Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.”
According to sources, a skeleton staff remains at the Paris headquarters of Fenty fashions to wind down remaining operations.
Meanwhile, signaling its strong belief in Rihanna and her growing Fenty product universe, LVMH now plans to concentrate on Fenty Beauty and Fenty Skin – and get involved in her successful lingerie venture.
WWD has also learned that private equity giant L Catterton, in which LVMH has a stake, led a $115 million Series B fundraising round to support the upcoming expansion into retail of Savage x Fenty, Rihanna’s successful lingerie collection that was launched in 2018 with California-based TechStyle Fashion Group.
Rihanna and LVMH Are Shutting Down the Fenty Fashion House – WWD
The music star and the French luxury giant have mutually agreed to put the Fentymaison on hold, less than two years after the launch.
The brand stopped posting on its Instagram account on Jan. 1, and the last collection drop on Fenty.com dates back to November 2020: nail-heeled footwear in collaboration with one of Rihanna’s favorite shoe designers, Amina Muaddi. It is understood the e-commerce site – the main distribution channel for Fenty fashions – will go dark in the next few weeks."
LVMH confirmed the development exclusively to WWD via a brief statement saying: “Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.”
According to sources, a skeleton staff remains at the Paris headquarters of Fenty fashions to wind down remaining operations.
Meanwhile, signaling its strong belief in Rihanna and her growing Fenty product universe, LVMH now plans to concentrate on Fenty Beauty and Fenty Skin – and get involved in her successful lingerie venture.
WWD has also learned that private equity giant L Catterton, in which LVMH has a stake, led a $115 million Series B fundraising round to support the upcoming expansion into retail of Savage x Fenty, Rihanna’s successful lingerie collection that was launched in 2018 with California-based TechStyle Fashion Group.
Rihanna and LVMH Are Shutting Down the Fenty Fashion House – WWD
