Rihanna is a goldmine for Puma

[GunRanger]

Rihanna, who debuted her Fenty for Puma fall collection at Fashion Week, is proving to be a financial lifesaver for the brand.

Along with releasing its 2015 sales figures on Thursday, Puma also cited how well Rihanna’s “Creeper” and “Eskiva” sneakers have sold since the company named her creative director in 2014. Via Fashionista:


Reporting its 2015 financial results on Thursday, Puma noted that Rihanna’s first shoe designs for the brand have ‘ignited’ its women’s business and helped its footwear category achieve sales growth of 11 percent, bringing in €360.8 million.

http://themuse.jezebel.com/lucky-for-puma-rihanna-can-sell-the-hell-out-of-some-s-1759894434

 

[ciubaca]

i thought Bolt already saved Puma

 

[Slaimon Khan Shah]

Interesting.

 

[Swirv]

Those sneakers are clean. She's doing a good job.

 

[Slaimon Khan Shah]

Those sneakers are clean. She's doing a good job.

I'm curious, what exactly did she do?

 

[Swirv]

I'm curious, what exactly did she do?

Provide input for a sneaker design i hope.

 

[Slaimon Khan Shah]

Provide input for a sneaker design i hope.

I don't know.

 

[LezJepzin]

Well damn. Didn't know she was moving them kicks like that

 

[GunRanger]

I'm curious, what exactly did she do?

creative director. Plus Fenty is her line

 

[Slaimon Khan Shah]

creative director. Plus Fenty is her line

I hope it works out blessed for her. I remember Rihanna's Twitter account images saying Free Palestine.

 

[ciubaca]

if anyone thinks rihanna had any design input on those shoes, he is a fool.

 

[GunRanger]

if anyone thinks rihanna had any design input on those shoes, he is a fool.

 

[ciubaca]

she's just a famous person with pretty face that can sell those shoes

 

[Mandarin Duck]

if anyone thinks rihanna had any design input on those shoes, he is a fool.

It doesn't matter. She still got paid and Puma sales went up because of her.
Someone shows her a shoe, they ask if she likes it, and she says yes.
Boom. Creative Director.

 

[Harry B]

Meek Mill too, got the whole hood rocking puma said no one ever.


Roc Nation has everyone getting sports brand endorsements, even Emory Jones has New Era and New Balance endorsements. What's odd is that J. Cole's bum looking ass is doing commercials with Bally of all brands. A premium Swiss brand, lol.