Mr. Rooney, did what no business owner would never do in a million years in the late mid to late 1960's. According to Tony Dungy, he told this story on Mike and Mike this morning.
"Bill Nunn(who was Black) was a beat writer for the local paper in Pittsburgh, he wrote some scathing articles about the Steelers loosing because it didn't have that many black players. Instead of Mr. Rooney getting upset and trying to blackball Bill Nunn, he invited him to lunch and asked him what was his beef with the Steelers. Bill Nunn began to rattle off his position about the lack of diversity, when he was finished, Mr. Rooney asked Bill Nunn to be part of the organization and made him a scout to get black players, Tony Dungy started naming all the players Bill Nunn brought to the Steelers and it was a wow moment."
This guy is just as responsible for the Steelers success as Chuck Noll.
ESPN video link of the Tony Dungy story
Rooney's foresight paved way for Steelers - ESPN Video
The Scouting of a Dynasty: Nunn Art Better than the Pittsburgh Steelers
Just as BLESTO was maturing into a viable mechanism, the Steelers broke a watershed color barrier by hiring the first African-American executive to work in any NFL front office. His name was Bill Nunn and at the time, 1967, he was the editor of the Pittsburgh Courier, a very popular and influential Black newspaper at a time when such media was in its heyday.
Nunn covered and wrote about Black college football all stars and was hot-wired into most of the coaches at historically Black colleges in the South. Nunn was the perfect tonic at the perfect time for a starving franchise that had never won a championship. He knew the ins and outs of the Black South better than anyone, and his relationships with all the coaches would soon pay ripe dividends.