
Dems' Messaging Nerds Urged Party Not to Talk About Trump's Military Takeover
Democrats’ favorite research firm told Democrats to avoid discussing Trump’s “rising authoritarianism” and focus on tariffs instead.

Donald Trump is waging a fascist takeover of the United States, siccing the Justice Department on his political enemies while deploying federal troops to “liberate” Washington, D.C., where crime has been steadily declining. Democratic politicians are responding the only way they know how: by heeding the advice of the wonks who helped get them into this situation in the first place — and whose advice is to avoid discussing what Trump is doing.
Blue Rose Research, the firm led by Democratic establishment darling David Shor, produced a memo earlier this month digging into the effectiveness of various messages related to Trump’s takeover of Washington, D.C. The firm advised that messaging around Trump’s “rising authoritarianism” was “highly unconvincing,” while messages that say Trump wants to “distract” from his damaging tariffs or horrifying Medicaid cuts were more effective. Meanwhile, Republican messaging about how Trump is clamping down on gang violence tested through the roof.
The Aug. 15 memo, a copy of which was reviewed by Rolling Stone, could explain, at least partially, why Democrats haven’t exactly been going to the mat over Trump sending the military into the nation’s capital and him threatening to do the same in other liberal strongholds.
House Minority Leader Hakeem Jeffries (D-N.Y.) was asked Sunday on CNN what the party’s plan is to fight the president sending troops into Chicago. He only offered that Trump has no authority to do this, and that he supports the men and women working in law enforcement. He also, as the Blue Rose memo suggested is effective, cast the federal takeover as a “distraction” from Trump’s unpopular policies. Jeffries didn’t seem too worked up about any of this, delivering his talking points with a complacency that certainly did not bely that the United States is currently experiencing a militarized dismantling of representative democracy.
Republicans appear convinced — despite the polling data and public backlash to the contrary — that Trump’s military deployments and hostile takeovers on American soil can be a win-win situation for them politically. Various operatives and administration officials tell Rolling Stone that the “tough on crime” politics typically redound to their favor, so they welcome Democrats picking that fight. However, two Trump advisers note, if Democratic figures try to avoid the subject, or tread too gingerly, they risk looking weak to the public in the face of Trump’s displays of armed military force.