It’s true sports existed way before him he was just the one who said making it regional helped with producing regional tribalism between areas. A lot of Bernay’s propaganda is based on the idea of insiders and outsiders and leveraging that experience to get people to react a certain way.
However, you’re not disproving my point. We’re indoctrinated to look up to athletes. I’m not saying Roxy isn’t a ho. I am just saying LeBron (and other athletes) aren’t people that should be idolized. We do it because we been conditioned to see sports as a heroic pursuit. If you met the GOAT of Olympic Curling would you or anyone else care? If someone introduced you to a doctor who helped cure a type of cancer would you care? Most people would say no to the first and yes to the second because a cure for cancer is an objective achievement regardless of what you was raised to value. Sports and porn are both entertainment and the value you place on that is subjective to how much it entertains you.