Russ' intresting theory on why Hip-Hop album sales fell off last year

[satam55]

Skip to the 5:06 time mark:




TLDW version: Country music & Rock music audiences have finally migrated to streaming services.

 

[Long Live The Kane]

Not clicking, but that’s nonsensical….it presupposes that country and rock audiences are new to streaming sales (they’d be ADDING to the total streaming audience, not just existing streamers shifting to another genre)…so they wouldn’t affect existing hip hop listening streams…or did he mean market share?

 

[IllmaticDelta]

this is wrong, the market share numbers always included/factored in a combination of streams + physical copies/units sold

 

[M4T]

He's assuming that people who listen to country and rock, don't listen to rap too. Rap is falling off because the sound is supposed to change every decade, we went from 90s boom bap sample beats to the swizz/storch/pharrel era of original melodies, and then to trap in 2010 and we've been stuck there every since. Like rappers can't even make original twerk songs , we're sampling Petey Pablo now.