Russ Reveals How Artists FAKE Streams, Evil Secrets of Music Industry, & Problem with Drug Culture

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00:00 Intro
00:52 Russ responsible for standup clips
02:11 Boardroom Performances
05:07 Labels tricking streams + cost for a no. 1
10:17 Relationship between labels & streaming platforms
12:04 Audit your label
16:37 By pointing the finger, people question you
20:35 Major artists not selling tickets
24:04 Being independent + “Advance” economics
35:27 Worth of 1m streams & Drake's catalogue
43:27 Perception of Residencies + Soft tickets
46:42 Labels aren't happy with Russ
48:35 Radio's role, Stadiums + Ed Sheeran performance
52:54 Smallest crowd + delusional self-belief
55:02 Learning to make a good show
57:39 Feeling pressure + disassociating on stage
1:01:50 Pyramids, banned songs & Kuwait shows
1:07:12 Everyone's human + Japan is odd
1:09:03 Russ in India + racially ambiguous benefits
1:15:30 Fairly Odd Asians? Memories of Japan
1:23:20 Visiting Marrakech, Switzerland + Santorini
1:30:11 Using money to change realities
1:36:26 What excites Russ now? + Living by other's standards
1:39:55 Impact of therapy + discomfort is necessary
1:47:27 Gauging how much to reveal
1:49:41 Ego v self-mastery + process of achieving that
1:59:35 Billboard's rules took sales away
2:02:09 "I love you boy" was progress for Russ
2:04:53 Russ' thoughts on Mos Def v Drake
2:08:57 White people's fascination of black trauma
2:12:58 Faking dangerous lifestyles is evil
2:17:15 The only time Russ lied in raps
2:17:55 Real impact of faking v society's own accountability
2:42:44 Rick Rubin's true impact = taste
2:54:17 Kanye has TASTE
2:57:46 Good music forgives everything + Ye repeats without thinking
3:02:53 Using more empathy
3:04:20 Japan owns everything
3:07:12 J Prince's power + everyone understands violence
3:13:42 Creating next star + what is counter-culture?
3:21:37 Labels need Hip-Hop to succeed
3:25:26 Russ leaving Columbia + ebbs and flow of music industry
3:31:59 What is an industry plant? Benefits from insecurity
3:39:32 Success doesn't make you immune + sensitivity = super power
3:47:30 Where is Russ in 20 years?
 
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Double Burger With Cheese

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Nobody care about either one of these cacs. Unless you a cac. Black people don’t listen to Russ. The other nikka look like a nazi recruit with that ridiculous ass haircut and mustache
 

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I tried to watch this but Andrew is too damn ignorant. I wish it was someone else. Russ is a fukking guru about this music game.
I’ll have to pass on this mainly cause it’s on that cacs platform but Russ really knowledgeable about the industry and stays dropping gems. Guys can learn a lot from him
Andrew Schultz :unimpressed:


this interview isn’t that bad and Andrew knows a fair amount too about the business.

I have my problems with Andrew but this was one of their better ones.
 

BK The Great

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fukk that Schultz guy but this has been known. I’m sure about 90% of sales has been fugazi. It’s worse now with streaming.
 
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