Luxury shopping is coveted by many, but only truly feasible to very few Americans. If you make $15k-$20k then your disposable income is less than $2500, a person making $50k-$70k is left with $14,000 to spend and $150k would leave you with $57,000 after housing, utilities, transportation and food.
Magazines like GQ targets males 25-35 with a household income of $100k and the median being $73k. How many of you fall into that category? Do you actually purchase luxury goods from retailers? Or from third party suppliers?
Luxury goods are for people who are expected to grow with the brand financially. A lot of people don't realize that's why clothing and auto designers incorporate the year the company was established, it's for prestige. Veblan goods are for wealthy people who are paying for the prestige to demonstrate they can afford it. If the price is lowered then they simply abandon the product.
When a person that earns below the median of let's say $73k, he or she cannot afford Veblan goods. However, just because a person cannot afford it, doesn't mean it will impede them in purchasing it. My question is why? Some people even go to great lengths such as buying counterfeit goods. Let's discuss the psychology behind this, what is there to gain from buying things you cannot feasibly afford?
Magazines like GQ targets males 25-35 with a household income of $100k and the median being $73k. How many of you fall into that category? Do you actually purchase luxury goods from retailers? Or from third party suppliers?
Luxury goods are for people who are expected to grow with the brand financially. A lot of people don't realize that's why clothing and auto designers incorporate the year the company was established, it's for prestige. Veblan goods are for wealthy people who are paying for the prestige to demonstrate they can afford it. If the price is lowered then they simply abandon the product.
When a person that earns below the median of let's say $73k, he or she cannot afford Veblan goods. However, just because a person cannot afford it, doesn't mean it will impede them in purchasing it. My question is why? Some people even go to great lengths such as buying counterfeit goods. Let's discuss the psychology behind this, what is there to gain from buying things you cannot feasibly afford?

