Seriously, how do major companies continue to make mistakes like this in 2018?

[George's Dilemma]

Not just the company, but the parents didn't see how this might be an issue?


H&M hoodie: Retailer apologizes for using black child to sell 'coolest monkey' top

The company removed the offending ad from its website after hundreds of social media users accused it of being racist. It continues to sell the hooded top online.


"This image has now been removed from all H&M channels and we apologize to anyone this may have offended," said H&M (HNNMY) spokeswoman Anna Eriksson.

 

[MoroccanBoy]

Who passed off on this?

 

[African Peasant]

"Mistake"

Making a mockery of black people is a cheap way of getting global promotion. Every PR/marketing dpt know it.

 

[fortheblessings]

Racist executives playing mind games, and will pass it off as an innocent mistake.

 

[T.H.E. Goat]

fukk H&M

 

[2stainz]

whoever approved this knew exactly what message it would send

 

[karim]

I guess one of those colorblind cacs signed off on this

 

[NoGutsNoGLory]

I guess one of those colorblind cacs signed off on this

Nah too in your face........


Token c00n or wench was included in the decision

 

[The ADD]

‍TF

 

[Majestic]

That's not a mistake. It was done on purpose.

 

[CreepyMcCreeperson]

This probably wasn't shot in the U.S., so his parents may not have the same connection to racism as American blacks.

 

[lightbearerchef]

H&M been on this hype since they had them albino models in south africa model they clothes. I never shopped there since. Its not a mistake

 

[ColiBomaye]

Saw this on social media and noticed way too many skinfolk downplaying it as "oh so you never saw a little kid in a monkey onesie before?"
"its only racist if you look at it that way"

Always sad to witness our people blissfully ignoring some obviously slick advertising