bad exampleIt means a bigger star or a talent losing to make someone else look strong. Alot of people out over Cena to make him credible...or when Rock loses to Hurricane..he put him over since the Rock is the draw and main attraction and Hurricane isn't viewed as his equal.
he loss to the hurricane but what came out of it? it was a distraction finish with a fast count
the whole match hurricane wasnt seen as an equal either. a fluke win. it served way more to the austin/rock feud than elevating hurricane
better example would be when he put Brock over
yeah Brock was seen as a monster but he was still new to the scene and they build up their match pretty well.
Brock was definitely over because of it