And on the other hand, you don’t want to pander to whatever slang 14-year-olds are using, because people see through that. Those same dudes on Twitter would probably hate that just as much.
We could speculate and say that, yeah, but we’re never gonna know because I’m not that dude. But here’s the thing, man. We talk about things like remaining relevant. But look at me, Murs, Aesop Rock, El-P. There’s four of us, right there, who’ve been doing this for 20-plus years. All four of us are still doing it, none of us have had to go drive a truck. Now you can say, “Oh, this one, that one, they’re not that relevant to what rap is today,” and it’s like, “Well okay, but you’re looking at a small chunk of time in American art.” How do we even quantify what the fukk is relevant and what’s not? Is it because this dude was on the radio for five years straight?
It’s a weird thing, especially as you get older and realize that it’s not just about who’s hot in the moment — God, I sound weird saying this [
laughs] — in the bigger picture, you’re not going to be able to erase my name out of the book. Whether or not I can keep up with the ASAP Fergs or the Danny Browns or what have you, you’re never going to be able to erase my name from the book. I got it in the book, let’s keep it moving. Now, if I ever am lucky enough to put my name down again, with another new entry, beautiful — El-P did it, and that was beautiful, he put Company Flow in the book, then came back and did it with Run the Jewels. But at the end of the day, all four of us had an impact on this art, and really, if you get any of us drunk and ask us what we really wanted out of this, that’s all we wanted. There are kids who will say they discovered Company Flow, then that got them into underground rap, and they discovered Eyedea and Atmosphere and, bro, that’s all we wanted. We wanted that, we wanted a fat gold chain, and we wanted to be in a limousine. And we got older and realized that the gold chain and the limousine don’t mean shyt.
Sure, and it would be nice if everyone was on Hot 97 all the time, but I’m looking at your tour schedule, and it’s not like you’re struggling to keep people’s ears.
And to be fair, you reach a point where you realize that if I was on Hot 97, I wouldn’t be this. I was able to become the alternative to that, while still maintaining at least my sense of self-credibility. If I had been an artist who made it onto Hot 97, there’s no telling if I would have become the artist that I am today, or if I would have a career still today. Because you can go down the list of artists who are on Hot 97 today, and you can probably count on two fingers the ones who have been doing it for 20 years.
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How does it feel to see people have your lyrics tattooed on them?
At first it was awkward, because you don’t know what to say. And then you realize that, you know what? It’s not about me. You take yourself out of the equation, and you see that that’s about them connecting to some music. Now, coincidentally, maybe I made some of the music that they connected to. The bottom line is we all have that. We didn’t all get tattoos, but we have them on the inside. That’s the one thing that all of us–even those of us who argue with each other and think each other’s opinions are trash–the bottom line is we bother to do that because we all love this shyt. Once I connected that, I realized that I just happen to be the guy who said the line that girl put on her arm–she needed to put that on her arm regardless of who said it.
If you can pull yourself back a bit and see that it’s bigger than you, it’s beautiful. And, if you can do that, when you talk to that person, it allows you to do it on an even playing field, without them feeling like they’re talking to the dude they got tattooed on them. When they see that you get it, it reinforces to them why they got [the tattoo], and it reinforces to you why you [make music].
What’s your writing process like today?
Right now, I’m waking up and writing songs when I can, but there’s a lot of extra legwork involved with the album release. I’ve been traveling and doing shows, so it’s not as hardcore right now.
But last summer, when I wrote the majority of this album, I would wake up, fukk around a little bit in my basement, drink some coffee, shower, go and get more coffee–a couple of fukking huge iced coffees–and go over to Anthony’s couch, in his living room. I’d put on ESPN, on mute, while Ant was in the basement making beats.
Often, either Ali or Josh [Rhymesayers signee Dem Atlas] would also be there, in a different room, writing. That’s kind of how me and Josh ended up on a handful of songs together over the last year. It was almost like one of those incubators, like that
Silicon Valley TV show. Ant was basically running a rap incubator, where there’d be one, two, three, sometimes even more rappers in the house, but we’d all be working independently of each other. But if I needed a second opinion on something, there was always somebody I could [go to and ask] “Hey, how does this chorus sound?” or Ant could come upstairs and say “Come downstairs and hear this real quick.”
It created an environment that was very loose and didn’t take itself too seriously. We had a lot of fun, and I think a lot of that got captured on this record. In the past, it would be like, “I like this, I don’t care if anybody else likes it.” Sometimes it would be “I like this, Ant likes this; I don’t care if anybody else likes this.” Here, it was kind of, “I like this, Ant likes this. Hey Ali, what do you think?” “Ali doesn’t like it — I don’t care if Ali don’t like it” [
laughs]. But at least you had the soundboard. I can’t turn to my kids and be like, do you like this? Because they’ll be like, “Yeah, you said ‘pelican.’” It’s crazy, because I joked with you the other day about the animal references, but that shyt’s so real. If you listen to this record, there are robot voices all over it. That’s all because the kids were falling for it: ”Ah I love the robot voice,” so I guess we’re keeping the robot voice.
That’s funny, while listening to the record someone said, “This sounds like some Roger Troutman, some Zapp shyt.” But I figured it might be even simpler than that.
I would say a little bit of Zapp, because obviously Roger’s an influence, but a little bit of Kraftwerk too. Me and Anthony have always kind of fooled around in the Kraftwerk area, but we’ve always hidden it in the production. But if you listen to a song like “Always Coming Back Home to You,” or a song like “The Keys to Life vs. 15 Minutes of Fame,” you hear electro noises in there. Or “Musical Chairs.” You can hear electro noises show up in our music, where it’s like, why would you even put that in there?
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Yeah, on “Always Coming Back Home to You” the drums really sound like they could be from some European electro stuff.
Exactly. There’s definitely — for both of us, but I can speak for Anthony especially — there’s a lot of Kraftwerk influence. The Roger thing is real. One of the dudes that Ant works with is actually a part of Parliament, he backs George Clinton and shyt. So it’s kind of like, it all bleeds through. When you hear the robot voices on [our album], it’s because we’re fukking around with them. And I’ll be like, “Well let me save that, take it home and sleep on it. I’ll come back tomorrow and we’ll decide if we’re gonna keep it.” I take it home, and the kid hears it in the car while I’m analyzing it, and it’s the only thing he hears: “I really like the robot voice!” He doesn’t hear any other shyt. So it makes me go, “You like that? Alright, I’m gonna keep it.” At the end of the day, if you can make music that your kids appreciate, that’s huge. That feels amazing. The kid isn’t over-analyzing it. He’s not looking for how smart the song is. To him, it’s just a song.
“Ringo” is not necessarily a song that I would have chosen to go on the record, or to be the first fukking single. But when the kids–both of them, the two-year-old and the seven-year-old–started singing along to the hook, I knew that there was something there. And then when Siddiq was like, “Yo, I like that one, that should be the single,” I was like, “Alright, here’s where I’ve gotta learn.” I’m slowly learning over the last few years to not be such a fukking control freak. It’s not doing anything for me. So it’s okay for Siddiq, or for these kids to have this influence on me. It’s not that I’m pandering to either of them, but because they both were like “Ahh, I’m singing that hook now.”
When people talk about letting go and not being a control freak, it’s usually about delegating at work or whatever. But at the end of the day, for you, your name is still on the record. That’s a pretty big step.
Dude, it’s a huge step for me. It started with
The Family Sign. With
The Family Sign, there were two other guys who were involved in making that record, Erick [Anderson] and Nate [Collis], and so if they had something to say about the words, I wanted to listen, because I had things to say about the guitars, you know? That was where I first began to try to not be such a control freak.
That’s not to say I was good at it, there’s a learning curve to this shyt. But when you talk about delegating responsibilities, the video to “Ringo” might not have been the first thing I would have chosen for a video to that song. But to be able to say that this director has a vision, so let’s sit back because I trust the guy as a person and an artist, that’s important. I was there on the set while they were making it, and there were things where I was like, “Man, I don’t know about that,” and shyt like that, but I had to fall back and see.
And it turned out that the video he made was great to me, especially the very end of it. It made me actually feel happy. And I was like holy shyt, you made me feel that? Who the fukk has made me feel happy through art in a long time? It is hard to make art that feels happy. Most of the shyt that you and I consume is probably dark. So the video is super dark, but at the end, when they show the guy hanging upside down and everyone backstage is laughing slow motion, I got happy. And I had to admit that to myself.
That hook on “Ringo,” about America building up and then tearing down stars, is definitely true, but struck me as strange coming from someone who seems, from the outside, to have had such a steadily successful career.
In my head, I’ve been built up and torn down a couple of times. But that’s just in my world. There’ve been a few things throughout my life that… we’ll call them mega reality checks. They’ve all been attached to my art. So in my world, I’ve experienced that. In Anthony’s world, he’s experienced that. And because of the fact that we’re now, I guess, what you’d classify as career artists, we can’t separate that from who we are as people.
Sometimes I’m envious of the people who are able to make the separation. DOOM for instance, he’s the obvious one, just because he wears the mask. You don’t know shyt about who he is as a person and what he does on the day-to-day. But if you listen to Atmosphere music, you get a decent idea of who I am. It’s a gift and a curse — gift because it allows people to support me as an actual individual, as person. Curse because it also allows people to disavow their support of me based off of that shyt. But so far so good, it’s worked.
You do a lot of collaborations, but you rarely put other voices on the Atmosphere albums themselves. What made you change your mind this time?
It just kind of happened naturally. I played a track for Evidence last summer. He was like, “You know who would sound good on this? Kool Keith.” And I was like, huh, I just left it at that. But I listened to it again later, and it did sound like some dark, late 90s,
Dynospectrum-type shyt. I reached out to [Keith] and was like, “Hey, I want you to fukk around on this track and talk some shyt, because I was looking for an outro.” I just wanted to get his voice on there. Because at the time, remember, I don’t put a lot of collabs on my records. But if I could get this outro from Keith, that would sound good, plus it would make Evidence laugh [
laughs]. Keith was happy to do it, so we did a trade. [Slug appears on Keith’s forthcoming
Feature Magnetic.] After that, it opened the floodgate.
A lot of our shyt comes together based on idea that either Anthony or I think would be funny. And it’s weird, because our music doesn’t really reflect that. But a lot of times, the things that inspire us to make something are, “Haha, what if we did that?” So it’s really weird that, especially nowadays, I don’t have as much sarcasm in my music as I did during
Lucy Ford. But this whole time, a lot of music we’ve made — especially an album like [
When Life Gives You Lemons You Paint That shyt Gold] — the whole project was based on a, “Hey, what if we did this?” kind of thing. So it’s interesting to kind of see how that translates into songs.
I just referred to my shyt as “interesting.” I’m sorry about that. Quote me if you’ve gotta.