According to a report from Gartner, smartphone sales growth is expected to shrink from 14.4 percent growth in 2015 to just 7 percent in 2016, with only 1.5 billion smartphone units expected to ship globally this year. Gartner notes the market grew 73 precent in 2010, which was a high-point for the industry. One of the main reasons why the growth is shrinking is because consumers have less of a reason to upgrade their devices each year. Gartner notes that new devices offer only incremental upgrades over existing hardware and carriers have been moving away from subsidizing upgrades. The lifetime of a premium smartphone is between 2.2 and 2.5 years in emerging markets. The biggest smartphone growth is expected in India, where an estimated 139 million smartphones will be sold this year alone. The industry is growing 29.5 percent year-over-year in India. As for China, Gartner expects "little growth" in the region in the next five years calling it a "saturated yet highly competitive" market.
