UPDATE:
http://m.complex.com/tech/2013/11/snapchat-google-4-billion

LOS ANGELES – Snapchat, the wildly popular messaging app favored by young folks, has quietly raised new funds that bring its valuation to nearly $10 billion, according to a report in the Wall Street Journal.
Citing "people with knowledge of the matter," the WSJ says venture capital firm Kleiner Perkins Caulfield and Byers and other investors have put in new funds that bring Snapchat to nearly $10 billion.
Last year, Facebook offered to buy the company for $3 billion, but was turned down by co-founders Evan Spiegel and Bobby Murphy, who started the app as students in a Stanford University dorm room.
Kleiner Perkins is one of the early investors in Google, Facebook, Uber and Twitter.
Snapchat is known for its app that permits users to send photos that can disappear within 10 seconds, and has yet to begin monetization efforts. Online reports have popped up recently suggesting that Snapchat would begin testing ads that like photos, would disappear, beginning later this year.
"The valuation of our business and our capital requirements are the least exciting aspects of supporting the Snapchat community," says Snapchat spokeswoman Mary Ritti. "We have no further comment at this time.
Just when you thought the Snapchat founders were crazy for turning down $3 billion in cash from Mark Zuckerberg, the newest rumor that's getting some heat is that the company turned down $4 billion from Google just a short time afterward. When Zuckerberg made his offer, some say it went as high as $3.5 billion, Evan Spielgel, Snapchat's CEO, went to Google for a "strategic investment." The company matched Zuckerberg's offer with a little extra, but Spiegel decided to wait until the company could raise some funds early next year. Essentially, Snapchat wants to get even bigger than they are now, and the bigger they are, the bigger the valuation they will get. As of now, there are some odd 300 million to 350 million snaps being sent a day, if they could raise that to 400 million, the dollar signs will get a bump as well. If Google did get its hands on Snapchat, they reportedly would have left it as a standalone app, like Instagram is to Facebook.
Hopefully Snapchat, and its users, wake up to its privacy flaws, or everyone will end up regretting some of their decisions.
http://m.complex.com/tech/2013/11/snapchat-google-4-billion







