So FUBU never stood for "For Us, By Us"

[Easy-E]

Interview from 2015

The Rise and Fall of FUBU :: A Lesson in Business and Branding

Prior to launching his own line, John still looked to fashion as a means to make money. According to the Washington Post, “Initially, it was through printed T-shirts, but not my own brand. I went and printed up some shirts when the Rodney King riots were happening in Los Angeles, with lines like ‘What happened to poor Rodney King?’ Then Mike Tyson got incarcerated, and we did the whole ‘Free Mike Tyson’ shirts. We would sell them at events and on street corners. It showed me something about the reason people buy clothes – that when there’s an emotional slogan or an emotional connection, products sell quicker. That’s when I started thinking about this concept of ‘For Us, By Us.’”

 

[Kiyoshi-Dono]

He is married to a pawg

 

[Rekkapryde]

Nice try at revisionist history by the creator.

 

[Sauce Dab]

 

[lotteryplaya]

He is married to a pawg

This. I remember a FUBU commercial and the guy said For You Boo
Didn't make sense to even joke about your black ownership message for the community unless you were up to something else




OT: He looks like his health is improving. I know the doctors made him change his diet when he first got sick.
Ross dress for less and Marshalls always have FUBU in my size but who wants to be seen wearing FUBU in 2017. Another loss for #teamfatman

 

[GreenGhxst]

I thought it was a black college football team when I was a kid

 

[Easy-E]

He just told the Washington post this in 2014

When we were small: FUBU

Spoiler

J.D. Harrison: Okay, let’s go back to the beginning. How did you get your start in the clothing and fashion world?

Daymond John: Initially, it was through printed T-shirts, but not my own brand. I went and printed up some shirts when the Rodney King riots were happening in Los Angeles, with lines like “What happened to poor Rodney King?” Then Mike Tyson got incarcerated, and we did the whole “Free Mike Tyson” shirts. We would sell them at events and on street corners.

It showed me something about the reason people buy clothes—that when there’s an emotional slogan or an emotional connection, products sell quicker. That’s when I started thinking about this concept of “for us, by us.”

Harrison: Why that message?

John: I had heard rumors that many of the top fashion designers were turning away from or didn’t want to acknowledge that they were making a lot of money off of the hip-hop community—African Americans, break dancers, whatever we were called at the time. Having since met many of those designers, I think those were just urban legends. But at the time, we heard that they were saying things like “We don’t make clothes for rappers.”

It frustrated me, being from New York and being part of that community. My thought was, “Who’s going to be proud of this segment of the market?” And it wasn’t about a color. Many people think it was about a color, but it wasn’t, it was about a culture. It was about people who loved hip-hop.

 

[Koichos]

I'm pretty sure Daymond's "Not at all", was in response to the cameraman asking if it was only for the Black community.

 

[Afro]

Wife in question

Notice in the photos you see them together, she is always leaning away or at a distance from him

 

[get these nets]

He's copping pleas.

Specifically originally he and Black consumers were responding to THIS article about Timberland

Out of the Woods

in the New York Times where the company president seemed EMBARRASSED that kids in metro NYC area were buying Timbs.

Some of the stories back then(about designers not wanting Blacks to wear brands) WERE in fact rumors but the Timberland story was real. Daymond is tapdancing now..

 

[TELL ME YA CHEESIN FAM?]

c00n ass nikka

 

[Easy-E]

I'm pretty sure Daymond's "Not at all", was in response to the cameraman asking if it was only for the Black community.

He clearly stated he designed the brand for the underserved African American consumer, now it's "FUBU was created for a culture, not a color"

He doesn't get a semantics excuse

He mentioned things specific to us; Free Mike Tyson, Rodney King, breakdancing

But, but, but it's not about color

He's saying that for that mainstream money

 

[basedlawd]

I just want to give credit to Daymond for always going in for the black entrepreneurs on Shark Tank, especially when they're kids. Takes them under his wing and shyt.

 

[get these nets]

 

[Koichos]

He clearly stated he designed the brand for the underserved African American consumer, now it's "FUBU was created for a culture, not a color"

He doesn't get a semantics excuse

He mentioned things specific to us; Free Mike Tyson, Rodney King, breakdancing

But, but, but it's not about color

He's saying that for that mainstream money

True, but the TMZ title is misleading. Daymond never said it didn't stand for "For Us, By Us".

He nodded his head after "For Us, By Us", then said "no" after "for the Black community".