So this is why Geoff wanted E3 outta here.

Gizmo_Duck

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All the deveopers say it works for them so :yeshrug:

But several marketing and PR folks at larger studios say these trailer premieres are worth the spend. “As far as general brand awareness, the impact is pretty huge,” one of them says. “The caveat here is that it depends on the placement and trailer length. Longer slots perform better and seem to drive more coverage, whereas short trailers don’t capture quite the same attention.”
 

CarltonJunior

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All the deveopers say it works for them so :yeshrug:
It's definitely worth it if you have a worthwhile and good product

Also depending on what your product is as a developer, you might not even be footing the bill. I'm sure a lot of publishers build packages like these into their contract negotiations.
 

Barney Rubble

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They peaked at over two million viewers last year then crazy amounts of VOD views. Plus, all the viewers are your target demographic. I'm sure these AAA companies don't mind paying for that kind of press.
 

ALonelyDad

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I am not sure why companies being charged to have their product on a platform is any surprising. Maybe the high prices are.
 
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