Almost all of these "indie" artists have been signed. The label wants to make it seem like they pop organically first n then they come in and sign them. It's all smoke and mirrors brehs.
Man I been saying this for weeks he was in a fukkin beats by dre commercial before he blew up. I really think this is just like a big experiment or TJ studied the game. He knows with the right image and a song about nothing he could blow up today. Wouldnt be surprised if he like used to work at def jam and they created this experiment.
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