Carmakers and their tier 1 parts suppliers at CES in January are expected to launch an unprecedented number of software advances centered around cloud services and over-the-air updates. The number of in-vehicle processors continues to grow, and consumers have come to expect their car to mimic smartphone functionality. As hardware becomes more of a commodity, increasingly cars will be defined by software. There will be about 464 automotive electronics exhibitors at this year's CES — a record number, according to IHS Automotive. Human-machine interface will be a core technology at the show — augmented reality and virtual reality, in the form of gesture recognition and heads up displays, are expected to be among the most cutting-edge features.
Cloud-based speech recognition technology that uses machine learning skills to identify speech patterns more quickly will also be more commonplace. One development the analysts said they're "crossing their fingers" to see at the show is Modular Infotainment Platforms, which allow carmakers to offer the latest electronic systems prior to a model launch. Today, car models are often launched with years-old electronics. Apple's CarPlay and Google's Android Auto are also increasingly undermining the native infotainment system makers' business. Analysts believe all carmakers will eventually offer both APIs in future car models.
Cloud-based speech recognition technology that uses machine learning skills to identify speech patterns more quickly will also be more commonplace. One development the analysts said they're "crossing their fingers" to see at the show is Modular Infotainment Platforms, which allow carmakers to offer the latest electronic systems prior to a model launch. Today, car models are often launched with years-old electronics. Apple's CarPlay and Google's Android Auto are also increasingly undermining the native infotainment system makers' business. Analysts believe all carmakers will eventually offer both APIs in future car models.