"Sole Man": new ESPN 30 for 30 on rise of Sonny Vaccaro in shoe marketing

[mozichrome]

new 30 for 30 Thursday, April 16, at 9 p.m. ET on ESPN.

"Sole Man" is a definitive, first-hand and unflinching account of how Vaccaro rose from humble Pennsylvania steel town roots to become the most valuable marketing asset in the $13 billion athletic shoe industry. Vaccaro's personal arc mirrors the narrative of basketball's ascent over the last 40 years. It is an era in which James Naismith's creation morphed from a regional game tainted by segregation and gambling into a global enterprise that stretches from Brooklyn to Beijing. And to a staggering degree, the basketball community is really just Six Degrees of Sonny.

 

[mozichrome]

 

[aceboon]

Should be good

 

[jeh]

 

[Ed MOTHERFUCKING G]

This better not be a nice airy positive profile because he found a way to make the most money off college kids while paying them zero. He is one of the bigger predators in sports history.

 

[The ADD]

What if I told you those shoes only cost 1.63 to make?

 

[Big Boss]

Can't wait

 

[Liquid]

This better not be a nice airy positive profile because he found a way to make the most money off college kids while paying them zero. He is one of the bigger predators in sports history.

Capitalism, he will be viewed as a hero by the time the piece is done.

 

[Liquid]

BTW I know some are not heavy into the shoe game, but this is probably a piece they will talk about in the film. I am sure @Ed MOTHERfukkING G will know about this.

 

[aceboon]

A lot of dumb decisions by Adidas over the years

 

[labelplant]

Good stuff

 

[mozichrome]

BTW I know some are not heavy into the shoe game, but this is probably a piece they will talk about in the film. I am sure @Ed MOTHERfukkING G will know about this.

he had a mike jordan part in there. i posted that video in opening post.
dont know how much he talks about it but there was not that much mentioning of Adidas till he went working with them

 

[mozichrome]

A lot of dumb decisions by Adidas over the years

being cheap at the wrong dang time

 

[Liquid]

being cheap at the wrong dang time

Honestly Adidas just doesn't have it when compared to Nike. They had Kobe right from the jump and completely fukked it up. From a marketing standpoint they just don't know how to reach the American consumer.

Jordan and LeBron NOT being on Adidas was a blessing in disguise.

 

[JordanwiththeWiz]

Amazingly good documentary

Its crazy how March Madness could make over billions in one month