Sonic Boom is – Sega claims – a bold new take on its hedgehog icon, a sort of side-universe to the main series. David Corless, the global brand director for Sonic, likens it to the way Marvel and DC often have multiple comic book titles for each of their major super heroes. Developed as part of Sega’s current publishing deal with Nintendo, the game will launch only on Wii U and 3DS in the autumn. Who could have imaged a deal like that when Sonic arrived to challenge the Mario hegemony in 1991? Meanwhile, leading French animation studio OuiDo has been brought in to create a companion animated series to coincide with the launch – it’s the first new TV outing for Sonic since the anime series Sonic X ten years ago, and the first to to be developed in CGI. Sega has also inked a deal with Tomy to produce a range of tie-in action figures and playsets. This is a true cross-generation lunge at Sonic’s still vast fan base.




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