Sony put on a fantastic show at E3 2015, of that there is little doubt. The huge announcements came one after another and the crowd was in such awe that even Uncharted 4’s technical difficulties could be overlooked.
It’s been said that this E3 was perhaps the best in years and from an excitement point of view it certainly was. Everybody, aside from EA, put on a good show and brought their A-game. Even EA with all its sportsysportsyshootysports had its moments with heartwarming things such as Coldwood Interactive showing the world Unravel.
Sony often gets the job of closing up the frenzy of conferences which starts with Microsoft and with full knowledge of this there’s almost a pressure on them to grab people’s attention after several long hours of conferences. This year Sony played to that in the most extreme sense and if E3 is all about smoke and mirrors then for two hours Sony became the embodiment of E3.
Looking at the four main conferences – Sony, Microsoft, EA and Ubisoft – three of them had a healthy mix of big titles set to release this year and in 2016 or later, the other was Sony. Sony’s conference was built on intangible titles that are still a long way off from release such as The Last Guardian, Final Fantasy VII Remake and Shenmue 3. Dreams and Horizon: Zero Dawn are both first-party titles and gave us a taste of gameplay but are only set to release next year at the earliest. The other big titles were all multi-platform titles to which Sony can only boast having a little bit of exclusive DLC or bonus content, I call that inconsequential fluff and hardly something worth making a fuss over.
Sony chose not to confront their lack of momentum or do anything about it. They hid it by using the old cinema trick of a moving backdrop while they stay in one spot. The backdrop will eventually stop and Sony doesn’t seem to have considered that. For a company that is making significant losses year on year, they really should be more concerned about establishing a larger userbase on PlayStation.
Sony seems more concerned with pandering to its existing fans than with attracting new ones and that’s going to hurt them.
After all the hype dust settled people are starting to see what really happened at e3
