Sony patented this for their TV's

Idaeo

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New Sony patent shows off interactive commercials
Eric Abent - Aug 23, 2012

The Abstract of the filing describes that a “media player coupled to the broadcast or streaming media source identifies the existence of the interactive segment and presents the user with an enhanced and interactive mini-game commercial that can be played with other ‘viewers’ in a common or disperse demographic.” It then goes onto mention that “multiple methods of delivery” are used, including one where the interactive commercial is overlaid on the frames of the television show, allowing the user to play the mini-game while the show is still displayed. Sony says in its filing that the mini-games would preferably last as long as standard commercials, but as you can see from some of the illustrations included with the patent, there will be ways for consumers to change that.

New Sony patent shows off interactive commercials - SlashGear
 

NotAnFBIagent

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This is old, saw it back when the whole xbox one Kinect always on fiasco was happening
And just cause a company patents something doesn't mean it's always gonna be made
 

O.T.I.S.

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I'm guessing cable companies are going to start "hosting" or just basically streaming shows and paying for companies to put their ads in them kinda like YouTube/streaming sites.. Then have a Kinect like device listening during commercials so instead of just "skipping" like you do for those gayass youtube videos, you just say the name of the product you want to skip (as a way to get it on your mind instead of ignoring them like most of us do) and go back to watching TV.


I guess it's innovative but still kinda sneaky
 
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